MCS 005 2023 Exam Questions With Complete Solution

MCS 005 2023 Exam Questions With Complete Solution Communication - CORRECT ANSWER The transmission of a message from a source to a receiver. Mass Communication - CORRECT ANSWER The process of creating shared meaning between the mass media and their audiences. Feedback - CORRECT ANSWER The response to a given communication Encoding - CORRECT ANSWER Transforming ideas into an understandable sign/symbol system. A message is first encoded - transferred into an understandable sign and symbol system Decoding - CORRECT ANSWER Interpreting sign/symbol systems. Once received, the message is decoded - signs and symbols are interpreted Technological determinism - CORRECT ANSWER The idea that machines and their development drive economic and cultural change Media Literacy - CORRECT ANSWER The ability to effectively and efficiently comprehend and utilize mass communication Third person effect - CORRECT ANSWER The common attitude that others are influenced by media messages, but we are not concentration of media ownership - CORRECT ANSWER Ownership of different and numerous media companies concentrated in fewer and fewer hands convergence/platform - CORRECT ANSWER The erosion of traditional distinctions among media globalization of media - CORRECT ANSWER ownership of media companies by multinational corporations. audience fragmentation - CORRECT ANSWER audiences for specific media content becoming smaller and increasingly homogeneous synergy/oligopoly - CORRECT ANSWER The use by media conglomerates of as many channels of delivery as possible for similar content Narrow casting/niche marketing - CORRECT ANSWER Aiming broadcast programming at smaller, more demographically homogeneous audiences taste publics - CORRECT ANSWER Groups of people or audiences bound by little more than their interest in a given form of media content media multi-tasking - CORRECT ANSWER Simultaneously consuming many different kinds of media product placement - CORRECT ANSWER The integration, for a fee, of specific branded products into media content