COMMUNICATION
Definition:
Process of transferring information
The communication process: Give other examples:
SENDER
Manager
MESSAGE
Reduce shift
F working
E
E CHANNEL
D Via union rep
B
A
C
K MEDIUM
Written statement
RECEIVER
Shop floor workers
Feedback – importance of:
Probably the most nb part of the communication process. It is essential to let the
sender know the message has been received and understood. Psychologically the sender
requires feedback for his/her own set of needs. Furthermore failure to provide it can
be costly to the firm – dissatisfied customers and ultimately lost sales and profits.
1
Definition:
Process of transferring information
The communication process: Give other examples:
SENDER
Manager
MESSAGE
Reduce shift
F working
E
E CHANNEL
D Via union rep
B
A
C
K MEDIUM
Written statement
RECEIVER
Shop floor workers
Feedback – importance of:
Probably the most nb part of the communication process. It is essential to let the
sender know the message has been received and understood. Psychologically the sender
requires feedback for his/her own set of needs. Furthermore failure to provide it can
be costly to the firm – dissatisfied customers and ultimately lost sales and profits.
1
