Suggestions (recommendations) as to how my campaign could be improved under
different constraints
There were 3 mediums which I used to advertise and promote my new Italian café which
include; leaflets, radio and newspapers. This document will highlight how my campaign
could be improved if I was to have more money, more staff and more time for the
advertisements.
Leaflets
There are many reasons why I chose leaflets as one of advertising mediums; one such
reason was that the leaflets were not very expensive compared to other expensive mediums
such as billboards. Another reason why is the leaflets were handed into shops in the town
centre thus this way my target market who were business people were be able to see my
advertisement for the opening of my café. Alongside this, I was able to put images of Italian
food I was going to serve and it also had bold bright colours to highlights what kinds of
foods I will offer and their price will be.
More Money:
The budget I had available to use for the leaflets was £40 for each week of my advertising
campaign which would last for a whole month so altogether so it was £160. If I had more
money then the budget figure would increase, there are many aspects of my leaflet
advertisement that I could improve if I had more money and funds to spend; one
improvement that I could implement to the leaflets if I was to have more money is that I
could have my leaflet printed out on a higher quality glossy paper. Another improvement I
would make to my leaflets is I would order a lot more and have them distributed to other
nearby towns and areas to widen my target audience. This would be effective as I will be
promoting my new Italian café to a lot more potential customers thus potentially increasing
my sales and profit figures and making my café a successful business.
More Staff:
If I had more staff helping me with my promotional campaign via leaflets then there are
many aspects of my leaflet advertisement that I could improve. One improvement that I
could implement to the leaflets advertisement is that with more staff I would have a lot
more creative ideas coming to me in regards to what to put on my leaflet and how to
structure it. This would be effective because the leaflet would have a lot more information
and discounts on it with help from other staff. Another improvement I would be able to
make is with more staff I would be more efficient in having my leaflets made and distributed
a lot faster thus I will be able to save time that I could use on prompting my café via the
other mediums used such as newspapers or radio; this in turn would mean that my other
campaigns would be effective as well making my Italian café a successful venture.
More Time:
The time period I had available to use for the leaflets campaign was 4 weeks. If I had more
time then there are many aspects of my leaflet advertisement that I could improve. One
improvement that I could implement to the leaflets if I was to have more time is that I could
distribute leaflets a lot longer and instead of the 4 weeks I currently had I could have 8
weeks to do this. This would be very effective as I would be able to increase the target
audience for the Italian cafe I was opening and it would mean that a lot more people would
know about the opening of my café thus I would be able to have a lot more people come to
different constraints
There were 3 mediums which I used to advertise and promote my new Italian café which
include; leaflets, radio and newspapers. This document will highlight how my campaign
could be improved if I was to have more money, more staff and more time for the
advertisements.
Leaflets
There are many reasons why I chose leaflets as one of advertising mediums; one such
reason was that the leaflets were not very expensive compared to other expensive mediums
such as billboards. Another reason why is the leaflets were handed into shops in the town
centre thus this way my target market who were business people were be able to see my
advertisement for the opening of my café. Alongside this, I was able to put images of Italian
food I was going to serve and it also had bold bright colours to highlights what kinds of
foods I will offer and their price will be.
More Money:
The budget I had available to use for the leaflets was £40 for each week of my advertising
campaign which would last for a whole month so altogether so it was £160. If I had more
money then the budget figure would increase, there are many aspects of my leaflet
advertisement that I could improve if I had more money and funds to spend; one
improvement that I could implement to the leaflets if I was to have more money is that I
could have my leaflet printed out on a higher quality glossy paper. Another improvement I
would make to my leaflets is I would order a lot more and have them distributed to other
nearby towns and areas to widen my target audience. This would be effective as I will be
promoting my new Italian café to a lot more potential customers thus potentially increasing
my sales and profit figures and making my café a successful business.
More Staff:
If I had more staff helping me with my promotional campaign via leaflets then there are
many aspects of my leaflet advertisement that I could improve. One improvement that I
could implement to the leaflets advertisement is that with more staff I would have a lot
more creative ideas coming to me in regards to what to put on my leaflet and how to
structure it. This would be effective because the leaflet would have a lot more information
and discounts on it with help from other staff. Another improvement I would be able to
make is with more staff I would be more efficient in having my leaflets made and distributed
a lot faster thus I will be able to save time that I could use on prompting my café via the
other mediums used such as newspapers or radio; this in turn would mean that my other
campaigns would be effective as well making my Italian café a successful venture.
More Time:
The time period I had available to use for the leaflets campaign was 4 weeks. If I had more
time then there are many aspects of my leaflet advertisement that I could improve. One
improvement that I could implement to the leaflets if I was to have more time is that I could
distribute leaflets a lot longer and instead of the 4 weeks I currently had I could have 8
weeks to do this. This would be very effective as I would be able to increase the target
audience for the Italian cafe I was opening and it would mean that a lot more people would
know about the opening of my café thus I would be able to have a lot more people come to
