HubSpot: Social Media |76 questions| with correct answers

True or false? Advertising won't help you get on the first page of Google's search results. CORRECT ANSWER False What two networks are you almost guaranteed to find your target audience on? CORRECT ANSWER Facebook and Google Ads What's retargeting CORRECT ANSWER Advertising people based on the actions they take on your website What's ad fatigue? CORRECT ANSWER where over time an ad is not performing as well as it used to At what point of your advertising process should you run tests and experiments on your ads? CORRECT ANSWER at every single stage of ad creation True or false? An ad that performs well on Facebook will not perform well on Instagram and Messenger. CORRECT ANSWER false What's a bid? CORRECT ANSWER the maximum amount you're willing to pay How do you calculate lifetime value of a customer? CORRECT ANSWER What three data points do you need to start determining your ad spend? CORRECT ANSWER Which network has the longest life for a piece of content? CORRECT ANSWER Facebook