Social Media Certification Final(updated 2023)to pass

Social Media Certification Final(updated 2023)to pass True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And "Stickers" That Disappear After A Short Period Of Time (1-24 Hours). True Which Network Has The Longest Life For A Piece Of Content? Facebook LinkedIn Snapchat Pinterest Pinterest True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy True Why Would You Want A Service To Help You Manage And Discover Influence? -To help you discover what hashtags are working the best -To determine which channels are the most important -To know what type of customer information to regularly monitor -To identify individuals who have the biggest following and high social clout To identify individuals who have the biggest following and high social clout True Or False? The Best Way To Choose The Right Social Media Tool Is To Think About Your Business Goals, Then Narrow Down Your Choices Based On That Goal Criteria. True What Do Senior Leaders Care About When It Comes To Your Social Media Plan? Choose All That Apply. -Sentiment -Competitive advantage -Click-through rates -Customer satisfaction -Number of social followers Competitive advantage , Customer Satisfaction True Or False? Simon Sinek Says That People Want To Buy What You Have. They Don't Care About What You Believe. False True Or False? In Social Media, A Service Level Agreement (SLA) Refers To How Much Time Passes Between When A Customer Reaches Out And When The Company Responds. True What Is The Biggest Challenge That Most Social Media Practitioners Have? -Hiring the right number of people -Developing the right amount of content -Getting executive buy-in for social ideas -Retaining customers Getting executive buy-in for social ideas Which Of The Below Is Not One Of The Five Types Of Social Media Models? -Distributed -Dandelion -Holistic -Hub and Spoke Distributed Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy? -Social media helps you expand your other marketing efforts. -Social media helps you attract buyers. -Social media helps you send better emails. -Social media is a key driver for word-of-mouth marketing. Social media helps you send better emails. True Or False? You Should Revisit Your KPIs Every 18 Months. False When It Comes To Social Listening, How Do You Know Which Social Networks To Start With? -Start with the social networks your buyer personas use to learn about and interact with brands. -Facebook has over two billion monthly active users, so start there. -Create an account on all of them, and see which ones your audience gravitates towards. -If you haven't started your social presence by now, unfortunately it's too late. Start with the social networks your buyer personas use to learn about and interact with brands. How Can Social Media Monitoring Inform Your Sales And Product Teams? -Your competitors' marketing material can be copied and used for your own product or service. -Your product team can explain to customers exactly why they built that feature a certain way. -Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. -Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs. Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs. Why Do You Need To Develop A Business Case For A New Social Monitoring Technology? -It's an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget. -So that after the investment is made, you can go back and see whether it has lived up to expectations. -To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize that value. -Social monitoring technology is particularly expensive and difficult to determine a return on investment. To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize that value.