Hubspot Digital Marketing Certification 100% correctly answered

Hubspot Digital Marketing Certification 100% correctly answeredDigital Marketing Any kind of marketing that happens on a digital platform inbound marketing a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marketing strategy? No, it encompasses all marketing strategies as long as they're digital. Outbound marketing aim to put marketing messages in front of as many people as possible in the online space, regardless of whether it's relevant or welcome. Ex: Banner ads What sets inbound marketing apart? Marketers who employ digital inbound tactics use online content to attract their target customer to their websites by providing information that's helpful to them. Ex: blogs -- allows your website to capitalize on the key terms your ideal customers are searching for. Differentiating Inbound marking and Digital marketing -inbound is a methodology that uses digital marketing assets to attract, engage, and delight customers online -digital marketing is a term used to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound. Importance of Channels -Limiting your reach can have consequences -Focusing on a single channel can create a poor customer experience and prevent you from successfully nurturing your leads -Making a positive impression -Creating different strategies for each channel and focusing on how they work together to impact your customers -- your customers receive the content that is most relevant to their needs across a variety of channels An example of digital marketing in action -A lead reads a blog post about an issue -The marketing email they may receive later might showcase a customer testimonial -Later, the they use social media they'll see a retargeted ad about your products or services. --exemplifies the best in digital marketing today --each focusing around the issue and how it was solved. --customers receive the most relevant content to their needs across various channels -- provides a clear brand impression for your leads and makes their experience as seamless and direct as possible Content Marketing a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent -content that populates your website, blogs, ebooks, guides, etc. -fits your ta's needs, answers their questions, and educates them (will attract high-quality leads naturally as they search topics related to your business) SEO Search Engine Optimization. The process of improving a page's organic page rankings (rank in search results). -optimizing your website and its content to increase your chances of appearing in search engine results Social Media Marketing utilization of social media or social networks to market a product, company, or brand -marketers use a combination of social media channels to drive traffic to their websites by promoting their content -also used to engage/communicate with current and prospective customers native advertising Digital advertising that matches the appearance and purpose of the content in which it is embedded -often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and Instagram Ad Retargeting (Remarketing) -digital marketing provides marketers w/ data to better target customers -use retargeting technologies to deliver ads directly to individuals who have previously visited your website -It's important to deliver contented that provides value to people you hope will become your loyal customers email marketing sending highly targete