For this task i am going to explain the legal, ethical and operational issues involved with
the use of business communication. Also how these issues are important to Virgin in
relation to the communication they use.
The first legal issue is the Data Protection Act 1998, this is a piece of legislation that
protects people from the misuse of the information a business stores on them. The act
states that information must be gathered legally and fairly as well as only being used as
the business says they are going to use it. The information also needs to be accurate,
up to date and not kept for longer than necessary. Lastly a business cannot transfer the
information anywhere outside of the European Economic Area without proper
protection.
Virgin will collect information such as name, address, card details, phone number and
email address.The use this data to offer customers products or services they might be
interested in, for marketing tailored to the individual and for broad statistics and
customer profiling information with third parties. Virgin comply with this piece of
legislation to protect the information of their customers they are also registered with the
Information Commissioner's Office (ICO).
Another legal issue is the Computer Misuse Act 1990, a law in the UK that protects
against the misuse of other peoples personal computers. Including hacking, software
misuse and helping to gain access to someone else's protected files. This legislation
makes it illegal to access computer material or modify it without authorisation, access
computer systems with the intent to commit other offences without authorisation.
The Computer Misuse Act helps Virgin as it stops hackers from gaining access to
important private information about the business and personal data of their customers. It
also protects them against exploitations like viruses and trojans that could potentially
damage or steal their information. Virgin will also comply with this law by only accessing
information they are lawfully given by their customers.
One ethical issue is whistle-blowing, a whistle-blower is an employee that raises
concern for the practice of their business either internally to management or externally
to third party organisations like the media. Their concern must be a serious risk that will
impact customers, colleagues, shareholders, the public, the environment or the
organisation's reputation. It will usually involve fraud, crime or danger. The whistle-
blower can be protected under the public Interest Disclosure Act as long as the offence
reported is a deliberate attempt to break the law.
Whistle-blowers are important to Virgin as they can bring to surface any wrongdoing
within the organisation. With the use of whistle-blowers Virgin are able to take action
against lawbreakers within their company before any harm comes to customers,
the use of business communication. Also how these issues are important to Virgin in
relation to the communication they use.
The first legal issue is the Data Protection Act 1998, this is a piece of legislation that
protects people from the misuse of the information a business stores on them. The act
states that information must be gathered legally and fairly as well as only being used as
the business says they are going to use it. The information also needs to be accurate,
up to date and not kept for longer than necessary. Lastly a business cannot transfer the
information anywhere outside of the European Economic Area without proper
protection.
Virgin will collect information such as name, address, card details, phone number and
email address.The use this data to offer customers products or services they might be
interested in, for marketing tailored to the individual and for broad statistics and
customer profiling information with third parties. Virgin comply with this piece of
legislation to protect the information of their customers they are also registered with the
Information Commissioner's Office (ICO).
Another legal issue is the Computer Misuse Act 1990, a law in the UK that protects
against the misuse of other peoples personal computers. Including hacking, software
misuse and helping to gain access to someone else's protected files. This legislation
makes it illegal to access computer material or modify it without authorisation, access
computer systems with the intent to commit other offences without authorisation.
The Computer Misuse Act helps Virgin as it stops hackers from gaining access to
important private information about the business and personal data of their customers. It
also protects them against exploitations like viruses and trojans that could potentially
damage or steal their information. Virgin will also comply with this law by only accessing
information they are lawfully given by their customers.
One ethical issue is whistle-blowing, a whistle-blower is an employee that raises
concern for the practice of their business either internally to management or externally
to third party organisations like the media. Their concern must be a serious risk that will
impact customers, colleagues, shareholders, the public, the environment or the
organisation's reputation. It will usually involve fraud, crime or danger. The whistle-
blower can be protected under the public Interest Disclosure Act as long as the offence
reported is a deliberate attempt to break the law.
Whistle-blowers are important to Virgin as they can bring to surface any wrongdoing
within the organisation. With the use of whistle-blowers Virgin are able to take action
against lawbreakers within their company before any harm comes to customers,
