Pearson Edexcel International Advanced Subsidiary In Business (WBS11/01)Unit 1: Marketing and people Mark Scheme (Results) 2022

Pearson Edexcel International Advanced Subsidiary In Business (WBS11/01)Unit 1: Marketing and people Mark Scheme (Results) 2022 Mark Scheme (Results) 2022 Pearson Edexcel International Advanced Subsidiary In Business (WBS11/01) Unit 1: Marketing and people Edexcel and BTEC Qualifications Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. For further information visit our qualifications websites at or . Alternatively, you can get in touch with us using the details on our contact us page at Pearson: helping people progress, everywhere Pearson aspires to be the world’s leading learning company. Our aim is to help everyone progress in their lives through education. We believe in every kind of learning, for all kinds of people, wherever they are in the world. We’ve been involved in education for over 150 years, and by working across 70 countries, in 100 languages, we have built an international reputation for our commitment to high standards and raising achievement through innovation in education. Find out more about how we can help you and your students at: January 2022 Question Paper Log number 69576 Publications Code WBS11_01_2201 All the material in this publication is copyright © Pearson Education Ltd 2021 General Marking Guidance • All candidates must receive the same treatment. Examiners must mark the first candidate in exactly the same way as they mark the last. • Mark schemes should be applied positively. Candidates must be rewarded for what they have shown they can do rather than penalised for omissions. • Examiners should mark according to the mark scheme not according to their perception of where the grade boundaries may lie. • There is no ceiling on achievement. All marks on the mark scheme should be used appropriately. • All the marks on the mark scheme are designed to be awarded. Examiners should always award full marks if deserved, i.e. if the answer matches the mark scheme. Examiners should also be prepared to award zero marks if the candidate’s response is not worthy of credit according to the mark scheme. • Where some judgement is required, mark schemes will provide the principles by which marks will be awarded and exemplification may be limited. • When examiners are in doubt regarding the application of the mark scheme to a candidate’s response, the team leader must be consulted. • Crossed out work should be marked UNLESS the candidate has replaced it with an alternative response. Question Define the term ‘quantitative data’ (Extract A, line x) Answer Mark 1(a) Knowledge 2 Up to 2 marks for defining the term ‘quantitative data ’ e.g.: • Information gathered (1) that relates to numbers/amounts (1). (2) Question Construct a supply and demand diagram to show the impact of increased publicity on the biodegradable packaging market. Answer Mark 1(b) Knowledge 1, Application 2, Analysis 1 Quantitative skills assessed: QS3: construct and interpret a range of standard graphical forms. Knowledge 1 mark for correctly constructing a supply and demand diagram with correctly labelled axes as ‘price’ and ‘quantity’ (1) Application Up to 2 marks for: Showing original equilibrium price and quantity (1) Shifting the demand curve to the right (1) Analysis 1 mark for showing the new equilibrium and its effect on price (increasing) and quantity supplied (increasing) (1) (4) Question Analyse two entrepreneurial characteristics shown by Vaibhav Anant that may have helped Bambrew to succeed. Answer Mark 1(c) Knowledge 2, Application 2, Analysis 2 Up to 2 marks for defining entrepreneurial characteristics, e.g.: • Qualities or traits (1) demonstrated by an individual starting up and running a business (1) OR For giving two entrepreneurial characteristics, e.g. • Creativity (1) Passion (1) Application Up to 2 marks for answers contextualised to Vaibhav Anant e.g.: • Vaibhav Anant looked for alternative materials and methods to produce biodegradable food packaging (1) • Vaibhav Anant wanted to help tackle the global problem of waste in the oceans and the damage to wildlife (1) Analysis Up to 2 marks for reasons / causes / consequences for Bambrew, e.g.: • This has enabled Vaibhav Anant to establish a unique selling point for his straws and other packaging resulting in growth of the business (1) • This passion has attracted interest from international businesses that are sourcing ethically and has led to increased sales revenue (1) (6) Question Discuss the benefits for Vaibhav Anant of using secondary market research when starting his business 1(d) Indicative content guidance Answers must be credited by using the level descriptors (below) in line with the general marking guidance. The indicative content below exemplifies some of the points that candidates may make but this does not imply that any of these must be included. Other relevant points must also be credited. Knowledge, Application, Analysis, Evaluation – indicative content • Secondary research, referred to as desk research, is using data that already exists, such as using data from the internet • An advantage of using secondary research is the speed at which data can be collected from websites and journals • Vaibhav Anant would have been able to quickly collect data on biodegradable material and bamboo species to help him react quickly to changes in social trends • The cost of secondary research is low compared to primary research. This may have enabled Vaibhav Anant to minimise research costs, leading to lower prices for the biodegradable packaging • However secondary data may not be relevant. Bambrew developed a technology for making straws from bamboo fibres and secondary data may not be useful for the design of new products/technology • Secondary data may not be accurate or up-to-date. The availability of different species of bamboo and availability in India was crucial to the success of Bambrew. This may have impacted the success of new products if the data was incorrect • Primary research may be more suitable to enable Vaibhav Anant to be market orientated and understand the requirements of the packaging market. However, this can be costly and Vaibhav may not have been able to afford this when starting Bambew. Level Mark Descriptor 0 No rewardable material. Level 1 1–2 Isolated elements of knowledge and understanding – recall based. Weak or no relevant application to business examples. Generic assertions may be presented. Level 2 3–5 Accurate knowledge and understanding. Applied accurately to the business and its context. Chains of reasoning are presented, showing cause(s) and/or effect(s) but may be assertions or incomplete. An attempt at an assessment is presented that is unbalanced and unlikely to show the significance of competing arguments. Level 3 6–8 Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context. Logical chains of reasoning, showing cause(s) and/or effect(s). Assessment is balanced, well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors. Question Assess if there is likely to be a trade-off between an ethical stance and profit for Bambrew 1(e) Indicative content guidance Answers must be credited by using the level descriptors (below) in line with the general marking guidance. The indicative content below exemplifies some of the points that candidates may make but this does not imply that any of these must be included. Other relevant points must also be credited. - Knowledge, Application, Analysis, Evaluation – indicative content • A trade-off occurs when two objectives cannot be fully achieved. Having more of one may mean having less of the other • Ethics is about ‘doing the right thing’ and behaving morally and responsibly • There is a potential trade-off as not using chemicals or pesticides in production may increase waste/increase costs. This may lead to higher unit costs for the goods compared to non-biodegradable products and decrease demand or profitability for Bambrew • Bambrew behaves ethically by paying the communities who produce the straws a fair wage. This may push up the price of the straws and may impact revenue and profits if customers choose to buy cheaper straws and packaging • However, a business which behaves ethically and cares for the environment may attract customers. Customers who have the same ethical values are likely to support the business and Bambrew may benefit from increased demand and profitability • The materials used for the straws to replace the use of plastic may create a USP and differentiate the straws. This may help Bambrew to attract socially aware investors and customers leading to growth of the company • The outcome depends if consumers are socially aware of environmental issues and/or if price is a dominant factor in the packaging industry.