Inbound Marketing Certification Study Guide, Complete Solutions

All of the following are examples of a SMART goal EXCEPT: - ANSWER Significantly reduce the amount of time the team spends on creating content. Which of the following is NOT a category you should organize your content audit by? - ANSWER Content length Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior. - ANSWER Hotjar All of the following are helpful ways to promote your pillar pages on your website EXCEPT: - ANSWER A link on every website page even if the content isn't relevant. True or false? One of the best uses of Twitter is networking in private groups. - ANSWER False What is social listening? - ANSWER How you track, analyze, and respond to conversations across the internet. What is social monitoring? - ANSWER The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. True or false? It's necessary to conduct a social media audit every 2-3 years. - ANSWER False Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? - ANSWER The software that exists with the goal of automating your marketing actions. Which three elements are important to consider when determining if you should start to automate a conversation on your website? - ANSWER That it is repeatable, predictable, and impactful. What is shared knowledge? - ANSWER Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns. What is SCOPE? - ANSWER Standardize, Contextualize, Optimize, Personalize, Empathize What is the definition of a buyer persona? - ANSWER A semi-fictional representation of your ideal customer based on real data and some select educated speculation True or false? A call-to-action must be a button. - ANSWER False What is the difference between reporting and analytics? - ANSWER Reporting focuses on compiling and data into visual, written, or spoken summaries. Analytics focuses on exploring and interpreting data or reports in order to glean valuable insight into why certain trends happened the way they did