A plan for writing up a 1200 word essay for 'Empirical Psychology'. This essay tackles a question about analysing a study, identifying strengths and weaknesses and then suggesting improvements to be made.
Analysing the study: 'Pechmann, C., & Shih, C. F. (1999). Smoking scenes in movies and antism...
ESSAY PLAN: Pechmann, C., & Shih, C. F. (1999). Smoking scenes in movies and
antismoking advertisements before movies: effects on youth. Journal of Marketing, 63(3), 1-13
DESCRIBE (250):
2x2 Randomised factorial, (232 9th graders, from 5 southern Californian high schools similar
to S1(50/50sex) however more ethnics roughly 50% compared to S1) ppts 14-15 yrs.
(smoking present vs absent, antismoking ad present vs absent)
a control was a professionally edited version of the movie without smoking this was
watched or the original cut
ppts either saw an antismoking ad or a non-related ad before movie
same measures as S1 by also took ppts thoughts on lead characters.
EVALUATION (3 STRENGTHS & 3 WEAKNESSESS) (400):
More diverse that S1
Measured what it set out to
Can’t be generalised globally.
Ethically sound
IMPROVMENTS (550):
A repeat can be done for generalisability, repeat in multiple nations with changes to suit
where the repeat is held i.e., French movie for France.
Self-report could be unreliable, so biological factors could be measured like brain activity
and blood concentration could be scanned/measured while watching or after the movie to
gather whether a positive response was held
Make the study longitudinal to see whether the ppts do take up smoking, will be able to see
a correlation if so.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RGYN. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.53. You're not tied to anything after your purchase.
