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Exam (elaborations)
MAR3023 Exam #3 (Brady - FSU) | 80 Questions with 100% Correct Answers | Updated 2023
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What is a Product? - Good, service, or idea (or combination) What is a Good? - Tangible, physical entity What is a Service? - Intangible, result of application of human and mechanical efforts to people or objects What is an Idea? - Concept, philosophy, image, or issue What are the 2 types of Products? - 1. Consumer Products 2. Business Products What are Consumer Products? - Purchased to satisfy personal and family needs, and are classified according to how buyers generally behave when purchasing them What are some Sub-Types of Consumer Products? - Convenience Proudcts- inexpensive and frequent Shopping Products- planned efforts to purchase Specialty Products- have unique characteristics Unsought Products- tow truck, emergency room, etc
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