To: Shane Coyle
From: Mohammed Uzair
Date: 11/12/15
Subject: Designing a promotional campaign for a given product/service to meet the
needs of a given campaign/creative brief
Belli Freschi Italian cafe
I am hoping to open up a new Italian themed café which dishes up traditional Italian dishes.
The cafe will be based in the Oldham Town centre where I hope to attract a lot of potential
customers as it’s a busy town centre which is busy each day with people shopping or
working in the nearby shops or offices. The objective of my Belli Freschi café is to attract
local business people that work in Oldham and working people that visit the town centre
daily to use my café. Alongside this, I also hope to become a very successful Italian cafe with
a lot of customers daily. The aim of my Italian business is to serve up great Italian dishes and
breakfasts to customers who visit the town centre or the Oldham area. My café’s target
market is both males and females from the social economic group of A, B, C1 and C2, they
will be aged from 14 - 65 + who have a low or medium income who are based within the
Oldham or surrounding areas and those who visit the town centre daily. I hope to attract my
chosen target market to my Italian café via leaflets, local newspaper outlets and the local
radio stations.
Objectives
One objective hope to achieve is to increase the amount of people that visit my
Italian café; to do this will offer promotions such as an introductory offer of 20% off
to all my customers which I believe will make people use my café.
Another objective I hope to achieve is to become a successful Italian café within the
Oldham area and surrounding areas; to do this I will have to ensure I offer fresh
quality food so that customers return for more.
Another objective I hope to achieve is to promote my Italian café to a wide range of
people including males/females that are aged between 14 to 65 +. In order to this I
will promote my business via leaflets, local radio and newspapers.
In order to accomplish all these objectives I will advertise my business via leaflets,
local radio stations and newspapers. Alongside this, I will be offering discounts when
I open and offer a free taster days where customers or people will be able to come
to my café and have some free food.
From: Mohammed Uzair
Date: 11/12/15
Subject: Designing a promotional campaign for a given product/service to meet the
needs of a given campaign/creative brief
Belli Freschi Italian cafe
I am hoping to open up a new Italian themed café which dishes up traditional Italian dishes.
The cafe will be based in the Oldham Town centre where I hope to attract a lot of potential
customers as it’s a busy town centre which is busy each day with people shopping or
working in the nearby shops or offices. The objective of my Belli Freschi café is to attract
local business people that work in Oldham and working people that visit the town centre
daily to use my café. Alongside this, I also hope to become a very successful Italian cafe with
a lot of customers daily. The aim of my Italian business is to serve up great Italian dishes and
breakfasts to customers who visit the town centre or the Oldham area. My café’s target
market is both males and females from the social economic group of A, B, C1 and C2, they
will be aged from 14 - 65 + who have a low or medium income who are based within the
Oldham or surrounding areas and those who visit the town centre daily. I hope to attract my
chosen target market to my Italian café via leaflets, local newspaper outlets and the local
radio stations.
Objectives
One objective hope to achieve is to increase the amount of people that visit my
Italian café; to do this will offer promotions such as an introductory offer of 20% off
to all my customers which I believe will make people use my café.
Another objective I hope to achieve is to become a successful Italian café within the
Oldham area and surrounding areas; to do this I will have to ensure I offer fresh
quality food so that customers return for more.
Another objective I hope to achieve is to promote my Italian café to a wide range of
people including males/females that are aged between 14 to 65 +. In order to this I
will promote my business via leaflets, local radio and newspapers.
In order to accomplish all these objectives I will advertise my business via leaflets,
local radio stations and newspapers. Alongside this, I will be offering discounts when
I open and offer a free taster days where customers or people will be able to come
to my café and have some free food.
