Hubspot Inbound Certification Study Guide (A+ Graded)

What's the difference between traditonal marketing & inbound marketing? correct answers Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. What is inbound? correct answers -marketing focused on getting found by customers -Inbound is about being a part of the conversation -creating marketing that people love What is the inbound methodology? correct answers It illustrates the four stages that make up the inbound marketing and sales process. What are the different phases that make up inbound methodology? correct answers 1. attract strangers to your site ( blogging, optimizing your website, and social media) 2. convert into leads (forms, call to action, landing pages) 3. close (CRM, emails, workflow) 4. delight ( surveys, smart content, social monitoring) How does analyze fit into the inbound methodology? correct answers Analysis is part of every single thing you do with your inbound strategy. Anything you do -- any piece of content you create, any campaign you launch, or any marketing action you undertake -- should be analyzed. What are the best inbound practices? correct answers -using buyer personas -by using the buyer's journey - by creating remarkable content, and knowing how to leverage it What is a buyer persona? correct answers semi-fictional representations of an ideal customer, based on real data and some educated speculation about demographics, behaviors, motivations, and goals. How do you create a buyer persona? correct answers created through research, analysis, and taking a close look at who's already buying from you. How do you go about researching buy personas? correct answers Buyer personas must be based off of actual research, not assumptions. Ask questions like: What is your job role? Your title? What industry or industries does your company work/is your role in?