Essay
Rapport Easyjet onderzoeksvaardigheden OE39a
In dit document is een uitgewerkt rapport weergeven van het vak onderzoeksvaardigheden OE39a. In het rapport wordt er een probleem op het gebied van service en klantgerichtheid opgelost. Het gekregen cijfer is een 7.3
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Uploaded on
January 14, 2023
Number of pages
23
Written in
2022/2023
Type
Essay
Professor(s)
Unknown
Grade
7-8
onderzoek
onderzoeksvaardigheden
probleemanalyse
methodologie
easyjet
probleemuitwerking
Institution
Hogeschool InHolland (InHolland)
Education
Business
Course
OE39 Onderzoeksvaardigheden (OE39A)
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Onderzoeksvaardigheden 2022
Tim Duivenvoorden
2CDHBSVT
,Opdrachtgever: Inholland
Hogeschool Inholland
Theresiastraat 8, 2593 AN Den Haag
Begeleider: Dhr. Van Grieken-Verwoert
‘S Gravenhage, 19 november 2022
, Inhoudsopgave
1. Bedrijfsbeschrijving..................................................................................................................................1
2. Probleemanalyse.....................................................................................................................................2
2.1 De organisatie problematiek..............................................................................................................2
2.1.1 Serviceniveau EasyJet.....................................................................................................................2
2.1.2 Verborgen kosten en geld achterhouden...................................................................................3
2.1.3 Slechte afhandeling.....................................................................................................................3
2.2 Afbakening onderzoeksterrein...........................................................................................................4
2.3 Kennis behoeften...............................................................................................................................4
2.4 Doelstelling onderzoek......................................................................................................................4
3 Hoofdvraag en deelvragen........................................................................................................................6
3.1 Hoofdvraag........................................................................................................................................6
3.2 Deelvragen.........................................................................................................................................6
3.3 Op te leveren product........................................................................................................................6
4. Literatuurstudie/Theoretisch kader.........................................................................................................7
4.1 Literatuurbevindingen.......................................................................................................................7
4.1.1 Klanttevredenheid......................................................................................................................7
4.1.2 Service.........................................................................................................................................7
4.2 Theoretisch kader..............................................................................................................................9
4.2.1 Gebundelde/gekozen modellen..................................................................................................9
4.2.2 Uitgesloten modellen................................................................................................................10
4.2.3 Consequenties..........................................................................................................................11
5. Methodologie........................................................................................................................................12
5.1 Onderzoeksdesign............................................................................................................................12
5.2 Dataverzamelingsmethoden............................................................................................................12
5.2.1 Vragenlijst.................................................................................................................................12
5.2.2 Ontwerp vragenlijst..................................................................................................................14
5.3 Topics vragenlijst.............................................................................................................................14
6. Vragenlijst..............................................................................................................................................15
6.1 Operationaliseren............................................................................................................................15
6.2 Vragenlijst........................................................................................................................................16
Bibliografie.................................................................................................................................................19