Multifit Gym plc report unit 6 Principles of Management)
Multifit Gym plc report unit 6 Principles of Management UNIT 6 Model Answer - eklmdmepm Writing lab (Mayfield Sixth Form) Introduction: Multifit Gyms plc (MF Gyms plc) is a fitness brand with 20 gyms that was established in the late 1900s. It has a reputation for excellent customer service and innovative online classes and employs 300 people in its gym and 15 head office employees for support activities such as marketing, finance, and human resources. Most of the employees at MF Gyms plc appreciate the laid-back management style and flexible work opportunities, but there are issues with the lack of a system to monitor the success of staff appraisals and training opportunities, which has led to low customer satisfaction and a lack of skilled staff. In 2021, rumours circulated that MF Gym plc would be taken over by local gym plc, and staff turnover increased as a result. The two gyms officially merged on January 1, 2022, with the enlarged business trading under the local Gym plc name and Endris Hunt, the managing director of local gyms plc, becoming the CEO. After the merger, the senior managers of MF Gyms plc either left or were made redundant, and Endris Hunt implemented changes to increase efficiency, including replacing some full-time staff with part-time staff and outsourcing certain services. The changes have led to discontent among the employees and a decline in morale. Business goals and how I hope to help them achieve it:, To help Endris achieve his goals, I would suggest the following strategies: To increase net profit by 10% by the end of 2036, I suggest focusing on improving operational efficiency, expanding into new markets, and introducing new revenue streams. This could involve optimizing the use of resources, streamlining processes, and identifying opportunities for growth. To increase market share by 5% by offering a wider range of fitness classes, you we can recommend expanding the range of classes and activities available, as well as promoting these offerings to attract new customers. This could involve introducing new types of classes, such as boutique fitness or online classes, which are growing in popularity. To increase customer satisfaction to 70% by the end of 2026, I would recommend implementing strategies to improve the customer experience, such as providing excellent customer service, offering flexible hours to accommodate time-pressed customers, and using fitness apps and other technologies to make it easier for customers to access and track their workouts. Additionally, I would also suggest that Endris consider providing training and development opportunities for employees to help them become more multiskilled and efficient, as well as implementing systems to monitor and measure employee performance. This can help to ensure that all workers are able to deliver high-quality service and support to customers, which can in turn help to drive customer satisfaction.
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