Intro To Business 100 Final Exam Study Guide Questions With Correct Answers

4 factors in marketing mix CORRECT ANSWER 1. Product 2. Price 3. Promotion 4. Distribution the marketing mix idea CORRECT ANSWER the idea is to develop a product customers want, price it effectively, distribute it to customers online and promote it so customers know it exists product CORRECT ANSWER _ designing a satisfying-want product _any physical goods, services or idea that satisfy customers plus anything that enhance products in the eyes of customers, such as a brand pricing CORRECT ANSWER setting a price for product and service promotion CORRECT ANSWER _promoting the product _any techniques seller uses to inform people about and motivates people buy their product or service distribution CORRECT ANSWER putting a product to a place where people can buy it Customer Relationship Management (CRM) CORRECT ANSWER a process of learning as much as possible about customer and doing everything to satisfy them or even exceed their expectation with product or service what comes from original sources? CORRECT ANSWER Primary data where original materials in which other research is based come from? CORRECT ANSWER primary source another name of existing information CORRECT ANSWER primary data advantage of primary data CORRECT ANSWER more useful disadvantage of primary data CORRECT ANSWER more expensive and more time to attain disadvantage of secondary data CORRECT ANSWER it is less useful secondary sources CORRECT ANSWER interpretation and evaluation of primary sources