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Destination Marketing

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28 pages
2014/2015 Written for academic year
Institution
Tourism
Course
Tourism
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Destination Marketing presentation is about the tourism destination, amalgam of services, framework for analysis of tourism destination, tourism strategies and investment, destination marketing philosophy, destination multibranding, best practices, destination marketing organisations, tourism marketing, management of the tourist destination, de-marketing, examples, consumer behaviour, purpose of trip, identifying target markets, classification of visitor segments, destination typologies, marketing research, destination life-cycle, competitive strategy, Ritchie and Crouch (1993), Porter Generic Strategies (1980) and communicating with the tourist market.

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Destination Marketing




1

, The Tourism Destination
• Destinations are places with
some form of actual or
perceived boundary
– such as the physical
boundary of an island
• Macro destinations such as the
United States contain
thousands of micro
destinations
– including regions
– states
– cities
– towns

2

, Amalgam of Services
• Combination of tangible and intangible
tourism products/services/experiences
• Facilities and services designed to meet
needs of tourists
• Offer integrated experience
• Consumption occurs under brand name of
a destination

3

Document information

Uploaded on
December 13, 2022
Number of pages
28
Written in
2014/2015
Type
Presentation
Person
Unknown
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Subjects

  • destination marketing
  • tourism destination
  • amalgam of services
  • destination multibranding
  • framework for analysis of tourism destination
  • tourism strategies and investment
  • destination marketing philosophy

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