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RSM455 Week 2

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2021/2022 Written for academic year
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University Of Toronto (U Of T )
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RSM455
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Lecture notes of 51 pages for the course RSM455 at U of T (RSM455 Week 2)

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a new way to think




RSM455 Pricing
Week 2 Recorded Lectures
Prof. Zachary Zhong

,Where we are
Roadmap
1. The role of cost, cost-plus
Price 2. Value-based pricing
Demand
3. Multiple prices
4. Pricing for current and fut
profits
5. Competition
p • Demand curve move
price changes
6. How to price without kno
demand
• Auctions
MC 7. Psychological factors in pr

Quantity: Quantity
D(p)

,This Week
⚫ Three videos:
1. Basics on Value-based Pricing: EVC Method
2. Conjoint Analysis
3. Pricing Analytics

Finish the videos, write down your answers to the
“Questions for Discussions” before attend Zoom meeting

, a new way to think




Week 2 – 1 Basics on Value-based Pricing

Document information

Study
Accounting And Finance
Uploaded on
December 8, 2022
Number of pages
51
Written in
2021/2022
Type
Class notes
Professor(s)
Zachary zhong
Contains
2
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