Location and Facility Layout Presentation is about factors affecting location of premises, location and business policy, the location decision, how location affects the strategic dimensions, flexibility of a location, competitive positioning, demand management, focus, global location factors, regional location factors, site location factors, factor that affect location decisions, labour productivity, costs, proximity to markets, competitive clustering, saturation marketing, proximity to suppliers, how does hotel chain select sites, layout, importance of layout decision in operations, layout planning helps to, facility layout, facilities layout for services, different types of layout, process layout, product layout, fixed position layout, cell layout, designing service layouts, designing process layouts, purpose of service environments, hotel lobbies support positioning, Bitner's Servicescape Model, service blueprinting, service blueprint of luxury hotel, structural alternatives for a restaurant, layout performs many functions, marketing and promotion, security, ease of navigation and good layout decisions considerations.
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SERVICE OPERATIONS
MANAGEMENT
LOCATION
AND
FACILITY LAYOUT
,Learning Objectives
Upon completion of this lecture, students will
be able to:
• identify and explain the factors that
influence location strategies
• Identify the types of Facilities and Layouts
• design basic Service Process Layouts
,Factors affecting location of
premises:
• business policy
• objectives of the organisation
, Location and business policy
1. A business policy which requires speed or ease
of access of service to customers
2. A business policy that stresses efficient use of
resources. We should maximise existing
resources or make do with less.
3. A business policy that takes into account the
value chain approach
– will take the location of suppliers into
consideration and build their premises near the
supplier.
– Operations managers will want to be close to the
customers or close to the suppliers (raw
materials)