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  • Katholieke Hogeschool VIVES (VIVES)
  • Bachelor In Bedrijfsmanagement/ Marketing
  • Productstrategie
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Samenvatting & begrippenlijst productstrategie

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2021/2022 Written for academic year
Institution
Katholieke Hogeschool VIVES (VIVES)
Course
Productstrategie
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Deze samenvatting omvat eigen notities, slides en de curus. Ik behaalde 15/20 met deze samenvatting

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Begrippenlijst productbeleid
Product
Fysieke product
Ruiltransactie
Kernproduct
Tastbaar / werkelijke product
Uitgebreid product
Totaal product
Duurzame producten
Gebruuiksgoederen
Niet duurzame producten /
verbruiksgoederen
FMCG
Diensten
Industriele / zakelijke producten
Consumentenproducten
Copeland
Convenience goods
Dagelijkse gebruiksartikelen
Impulsproducten
Noodproducten
Homogene producteen
Heterogene producten
Shopping goods
Speciality goods
Unsought goods
Bekende / regular unsought goods
Nieuwe / new unsought goods
Productgroep
Productvariant
Breedte Aantal productgroepen
Diepte Aantal versies/ merken per productgroep
Lengte
Consistentie
Line pruning
Assortimentssanering
Assortimentsprijsbeleid rekening houden met het verband tussen
de diverse productgroepen en artikelen bij
de prijsbepaling
Price lining het hele assortiment in een bepaalde
productgroep voor een beperkt aantal
prijzen aanbieden
Productline pricing producten die verwant zijn qua consumptie
of complementair zijn worden in

Document information

Study
Bachelor In Bedrijfsmanagement/ Marketing
Uploaded on
October 20, 2022
Number of pages
4
Written in
2021/2022
Type
Summary
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Browse related subjects

Subjects

  • assortiment
  • productniveau
  • bundle of benefits
  • productlevenscyclus
  • kwaliteit
  • garantie
  • merken
  • verpakkingsfuncties
  • merkenrecht
  • ontwikkeling nieuwe producten

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