Exam (elaborations)
PHYS 201 / PHYS201 ; ADVERTISING AND INTEGRATED BRAND PROMOTION - 5TH EDITION - TEST BANK
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PHYS 201 / PHYS201 ; ADVERTISING AND INTEGRATED BRAND PROMOTION - 5TH EDITION - TEST BANK 1.Will Smith, the actor, appears on the Late Show With David Letterman to promote his newest action-adventure movie. This is not an example of a successful use of advertising.ANS:TDIF:ModerateREF:p. 9OBJ:1-1
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