The Business Model Canvas
Key Partners Key Activities Value Proposition Customer Customer Segments
Who are our Key Partners?
Who are our Key Suppliers?
What Key Activities do our Value
Propositions require?
What value do we deliver to the
customer?
Relationships For whom are we creating value?
Who are our most important
What type of relationship does
Which Key Resources are we Our Distribution Channels? Which one of our customer’s customers?
each of our Customer
acquiring from partners? Customer Relationships? problems are we helping to
Which Key Activities do partners Revenue streams? solve?
Segments expect us to establish Mensen die weinig
and maintain with them?
perform?
Opbrengst beheer What bundles of products and
Which ones have we te besteden
Vliegvelden services are we offering to each
established? hebben
Klantenservice Customer Segment?
How are they integrated with the
Leverancieren Which customer needs are we Mensen die snelle
Vlucht opereerder satisfying?
rest of our business model?
Vliegtuigfabrikante How costly are they? service nodig
Reclame via Lage kosten Prijs
n hebben
sociale media Directe vluchten Automatiserende
Vliegtuigservice Mensen die voor
Meerdere diensten zaken reizen
bestemmingen Snelle service
Gratis extra Acties
services (geen
Key Resources Channels
What Key Resources do our bagage kosten) Through which Channels do our
Value Propositions require? Verzekering Customer Segments want to be
Our Distribution Channels? reached? How are we reaching
Customer Relationships? them now? How are our
Revenue Streams? Channels integrated?
Homogene Which ones work best?
Which ones are most cost-
luchtvaartmaatsch efficient?
How are we integrating them
appij with customer routines?
Balies om te Boeking via het
verkopen internet
Vliegtuigen Sociale media
Mensen die Aan de balie bij de
vliegtuigen luchthavens
onderhouden
Computers
Bplan: The UC Berkeley Startup Competition
, Cost Structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
Brandstof How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Onderhoud Inkomsten
Personeelskosten De extra kosten (verzekering, extra kilo bagages)
Marketing kosten Inkomsten via eten en drinken
Source: www.businessmodelgeneration.com
The Business Model Canvas
Key Partners Key Activities Value Proposition Customer Customer Segments
Who are our Key Partners?
Who are our Key Suppliers?
What Key Activities do our Value
Propositions require?
What value do we deliver to the
customer?
Relationships For whom are we creating value?
Who are our most important
What type of relationship does
Which Key Resources are we Our Distribution Channels? Which one of our customer’s customers?
each of our Customer
acquiring from partners? Customer Relationships? problems are we helping to
Which Key Activities do partners Revenue streams? solve?
Segments expect us to establish DELETE GRAY TEXT
and maintain with them?
perform?
DELETE GRAY TEXT What bundles of products and
Which ones have we & WRITE HERE
DELETE GRAY TEXT & WRITE HERE
services are we offering to each
Customer Segment?
established?
How are they integrated with the
& WRITE HERE Which customer needs are we
rest of our business model?
satisfying?
How costly are they?
DELETE GRAY TEXT DELETE GRAY TEXT
& WRITE HERE & WRITE HERE
Key Resources Channels
What Key Resources do our Through which Channels do our
Value Propositions require? Customer Segments want to be
Our Distribution Channels? reached? How are we reaching
Customer Relationships? them now? How are our
Revenue Streams? Channels integrated?
DELETE GRAY TEXT Which ones work best?
Which ones are most cost-
& WRITE HERE efficient?
How are we integrating them
with customer routines?
DELETE GRAY TEXT
& WRITE HERE
Bplan: The UC Berkeley Startup Competition
Key Partners Key Activities Value Proposition Customer Customer Segments
Who are our Key Partners?
Who are our Key Suppliers?
What Key Activities do our Value
Propositions require?
What value do we deliver to the
customer?
Relationships For whom are we creating value?
Who are our most important
What type of relationship does
Which Key Resources are we Our Distribution Channels? Which one of our customer’s customers?
each of our Customer
acquiring from partners? Customer Relationships? problems are we helping to
Which Key Activities do partners Revenue streams? solve?
Segments expect us to establish Mensen die weinig
and maintain with them?
perform?
Opbrengst beheer What bundles of products and
Which ones have we te besteden
Vliegvelden services are we offering to each
established? hebben
Klantenservice Customer Segment?
How are they integrated with the
Leverancieren Which customer needs are we Mensen die snelle
Vlucht opereerder satisfying?
rest of our business model?
Vliegtuigfabrikante How costly are they? service nodig
Reclame via Lage kosten Prijs
n hebben
sociale media Directe vluchten Automatiserende
Vliegtuigservice Mensen die voor
Meerdere diensten zaken reizen
bestemmingen Snelle service
Gratis extra Acties
services (geen
Key Resources Channels
What Key Resources do our bagage kosten) Through which Channels do our
Value Propositions require? Verzekering Customer Segments want to be
Our Distribution Channels? reached? How are we reaching
Customer Relationships? them now? How are our
Revenue Streams? Channels integrated?
Homogene Which ones work best?
Which ones are most cost-
luchtvaartmaatsch efficient?
How are we integrating them
appij with customer routines?
Balies om te Boeking via het
verkopen internet
Vliegtuigen Sociale media
Mensen die Aan de balie bij de
vliegtuigen luchthavens
onderhouden
Computers
Bplan: The UC Berkeley Startup Competition
, Cost Structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
Brandstof How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Onderhoud Inkomsten
Personeelskosten De extra kosten (verzekering, extra kilo bagages)
Marketing kosten Inkomsten via eten en drinken
Source: www.businessmodelgeneration.com
The Business Model Canvas
Key Partners Key Activities Value Proposition Customer Customer Segments
Who are our Key Partners?
Who are our Key Suppliers?
What Key Activities do our Value
Propositions require?
What value do we deliver to the
customer?
Relationships For whom are we creating value?
Who are our most important
What type of relationship does
Which Key Resources are we Our Distribution Channels? Which one of our customer’s customers?
each of our Customer
acquiring from partners? Customer Relationships? problems are we helping to
Which Key Activities do partners Revenue streams? solve?
Segments expect us to establish DELETE GRAY TEXT
and maintain with them?
perform?
DELETE GRAY TEXT What bundles of products and
Which ones have we & WRITE HERE
DELETE GRAY TEXT & WRITE HERE
services are we offering to each
Customer Segment?
established?
How are they integrated with the
& WRITE HERE Which customer needs are we
rest of our business model?
satisfying?
How costly are they?
DELETE GRAY TEXT DELETE GRAY TEXT
& WRITE HERE & WRITE HERE
Key Resources Channels
What Key Resources do our Through which Channels do our
Value Propositions require? Customer Segments want to be
Our Distribution Channels? reached? How are we reaching
Customer Relationships? them now? How are our
Revenue Streams? Channels integrated?
DELETE GRAY TEXT Which ones work best?
Which ones are most cost-
& WRITE HERE efficient?
How are we integrating them
with customer routines?
DELETE GRAY TEXT
& WRITE HERE
Bplan: The UC Berkeley Startup Competition
