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Qualitative Data Analysis full summary

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Summary of the Qualitative Data Analysis course taught in the 1st year Business Administration programme.

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QDA 😒
Formula sheet:



https://s3-us-west-2.amazonaws.com/secure.notion-static.com/867383e3-023
f-42c9-945c-0d02d804d546/Formula_sheet_QDA1_August_2021.pdf



Table sheet:



https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4926bca4-723
5-43d5-834c-b968aedadac5/Table_sheet_QDA1.pdf




Data types, exploring data
Basic concepts:

Population - N

complete group of interest

all values within the whole group of interest

Sample: - n

The observed values

Random sampling

Variables:

Continuous: interval of possible values, like income, temperature

in SPSS scale variable

Discrete: series of isolated values

= Quantitative

Binary variable - k=2 categories

Ordinal - ordered categories



QDA😒 1

, Nominal - unordered categories

= Qualitative



variables can always be treated as a variable of a lower type

but in survey always use the highest one

Likert variables - measure judgement

is ordinal, but treated as quantitative




SPSS
For qualitative data(categorical) we use:

frequency table

bar chart

pie chart

mode

median - only for ordinal



For quantitative data

Accounting

Operations

HR

Marketing

We use:

Histogram - provides information about the distribution of the values

1. Location - central value = mean

2. Spread - variability=dispersion

3. Skewness - lack of symmetry




QDA😒 2

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Uploaded on
September 14, 2022
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2021/2022
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