COM3702 PORTFOLIO EXAMINATION 2024

DECLARATION OF OWN WORK 4 1. INTRODUCTION 5 2. MEDIA POLICY 6 2.1. Internal and external media regulation 6 2.1.1.Film and publication amendment bill 6 2.1.2.Freedom of expression 6 3. MEDIA MANAGEMENT 8 3.1. Media and communications market 8 4. REPRESENTATION 10 4.1. News as representation 10 4.1.1.News values 10 4.1.2.Gatekeeping 11 4.1.3.Agenda setting and framing 11 4.2. Media and construction of identity 12 4.3. Gender and the media 14 4.4. Media and the environment 16 4.5. Media and violence 18 5. CONCLUSION 20 SELF ASSESSMENT AND SELF REFLECTION 21 SOURCES CONSULTED 22 ADENDUM A: THE BILL 23 ADENDUM B: NEWS ARTICLE 24 ADENDUM C: ADVERTISEMENT 26 DECLARATION OF OWN WORK DECLARATION OF OWN WORK I, Tinika O’Reilly (NAME and SURNAME) confirm that:  this MODULE contains my own, original ideas and work  those ideas, or work, that are not my own, have been cited through the prescribed referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301  I have not submitted the ideas or work contained in this MODULE for any other tertiary education credit  I have read the University’s Policy of Research Ethics  I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE STUDIES (available under “Additional Sources” on myUnisa)  I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by Unisa’s library:  I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the regulations of the University of South Africa in this respect, available online: %20admission/Documents/Policy_copyright_infringement_plagiarism_16 N _________ STUDENT NUMBER ____T.K._O’Reilly____ ___04/02/2020___ SIGNATURE DATE ____D.E._Grantham____ ____04/02/2020____ WITNESS DATE Policy on Research E 1. INTRODUCTION [134 Words] In this assignment the Film and Publication Bill will be explored and what is contains will be briefly explained as well as how it affects freedom of speech. After that, a more indepth look into communication price, what news values are as well as the 5 W’s and H. It is also vital to undertand gatekeeping and be able to differientiate between agenda setting and framing.The next topic involves identity and how it has moved overtime with a look at cyber identity. Then a look at how gender has an affect on media and whether it is possitve or negative, an advertisement will be chosen and analysed. An investigation into the problems journalists face by looking at the travel programme “Wild Earth” Finally an explanation on why media education is important in the school curriculum. 2. MEDIA POLICY 2.1. INTERNAL AND EXTERNAL MEDIA REGULATION 2.1.1. Film and publication amendment bill [174 Words] The Bill is there to regulate the distrubution of films, games and media and to ensure that certain standards are being met and maintained. It sets out all of the standards for media from games to publications and helps to maintain a more appropriate and reliable standard. The Bill is there to protect people and avoid exposing people to sensetive content . The bill is also there to ensure that all media is classified and that the correct restrictions were put in place. I feel as though it is also set in place to avoide things such as propoganda and any form of descrimination, e.g. sexism. Internal regulations refers to the regulations set in place while formulating the form of media, it is the codes and rules set by media organisations. External regulation refer to actual laws and regulations, which are set by the government and outside of just media organisations. Therefore the bill can be classified as external as it was set outside the media organisations by the government and is actual laws (Fourie 2008;31). 2.1.2. Freedom of expression [346 words] Freedom of expresion is a term that is heard a lot, especially in relation to media, but what does it actually entail? This essay will be addressing that as well as how it actually affects media and why the bill actually enhances freedom of expression. Freedom of expression looks at how much influence the media has on society and the effect of that influence. The more influence that the media is seen to have will, therefore, have a hire impact on society (Fourie 2008;34). When the influence is high it can be used in an incorrect way, for example, for propoganda. I believe that with every right comes responsibility. Therefore I feel that we have the right to freedom of expression but we also have a responsibility to respect others for theres and not use it to discriminate or abuse others and I believe that that is what the bill allows for. I believe it gives freedom but creates limits to it to allow for it to be fair and none offensive. The limitations include no external censorship; it should be easily accessible without a licence or permit; attacks on government or political parties should not be punishable; there should be no force to publish anything, no restrictions should be in place for the aquasition of information done in legal ways. While the fact that there are limitations are set in place may feel as though freedom is being taken away, these limitations seem to bring more freedom than anything else. Freedom of expression is important as we should all be allowed to express ourselves freely but there should still be structure to control this so it is not abused (Fourie 2008;34). Limitations are set in place to prevent us from crossing lines and allows us to receive all of the necessary information that is needed to make informed decisions (Fourie 2008;34). It allows us to be aware of exactly what is going on arround us. Would you say the bill is in the interest of the public? Because I definitely would say