HSM 430 WEEK 4 MIDTERM (Health Systems Management) Questions with Answers: DeVry University
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Course
HSM 430
Institution
HSM 430
HSM 430 WEEK 4 MIDTERM
Question 1
2.75 / 2.75 pts
Which of the following is a Stage in the History of Marketing?
The Rise of Product Differentiation and Consumerism
Shifting roles of Sales
Emergence of the Consumer’s Point of View of the Service Economy
The Ris...
Question 1
2..75 pts
Which of the following is a Stage in the History of Marketing?
The Rise of Product Differentiation and Consumerism
Shifting roles of Sales
Emergence of the Consumer’s Point of View of the Service Economy
The Rise of Electronic Age
All of the above
Correct
IncorrectQuestion 2
.75 pts
Which of the following is NOT part of the emergence of the Healthcare Institution?
Rise of health care
Rise of scientific medicine
Societal trends
,Shifts in values
Consumer trends
Incorrect
Question 3
2..75 pts
Which of the following periods identified the “Increased role of electronic Media”?
1950’s
1960’s
1970’s
1980’s
Correct
Question 4
2..75 pts
Which of the following periods identified the “Enhancement of market share, rise of
service line marketing?
1970’s
1980’s
1990’s
,Twenty first century
Correct
Question 5
2..75 pts
Involvement of Non Profit organizations are characteristics of which of the following?
Healthcare industry
Healthcare organizations
Healthcare products
Health Professionals
Healthcare consumers
Correct
Question 6
2..75 pts
The Emergence of Medical Ethics are characteristics of which of the following?
Healthcare industry
Healthcare organizations
, Healthcare products
Health Professionals
Healthcare consumers
Correct
Question 7
2..75 pts
Which of the following is not an “Initial Barrier to Healthcare Marketing?
No real or perceived need
Resistance to Business Aspects of Healthcare
Concerns of Management costs
Concerns of Marketing costs
Ethical and Legal Constraints
Correct
Question 8
2..75 pts
Which of the following are reasons why healthcare marketing requires a
unique approach?
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