Answer: Student answers may vary.
To justify the increased staff costs of full-service retailing, Sandy's can add higher-value products
to its line-up. The company can begin carrying a higher proportion of specialty goods. 129)
Sandy's Stores is a small chain of grocery stores located in a few neighboring towns. The stores
have always been largely self-service, but the company is considering making a switch to full-
service stores. What can Sandy's do to justify this move?
Answer: Student answers may vary.
Full-service retailing is preferred by customers who like to be waited upon. If most of Sandy's
customers show a preference for being waited upon, this can justify the costs of full-service
retailing.
If Sandy's has a number of products or services for which customers need information or
guidance, or stocks high-value or specialized product, full-service retailing will be justified.
130) Sandy's Stores is a small chain of grocery stores located in a few neighboring towns.
The stores have always been largely self-service, but the company is considering making a
switch to full-service stores. Offer one possible reason why this move is justified.
Answer: Student answers may vary.
E&OE can opt for the direct selling method, using multilevel or network marketing. A
salesperson can go to the home of a loyal customer who has invited friends; the salesperson
demonstrates the products and takes orders. The company can also recruit independent customers
who act as distributors. The distributor's compensation includes a percentage of sales made by
those he or she recruits, as well as earnings on direct sales to customers. 131) Skincare
company E&OE has realized that its customers are very loyal to the brand and play a large part
in popularizing it by word of mouth. E&OE wants to leverage this customer loyalty by using it to
generate sales outside its store format. How can E&OE achieve this?
Answer: Student answers may vary.
As the franchisor's brand is usually well-known, Mal obtains the benefit of a brand name that has
already been accepted by customers. He could find it easier to get loans and financial help from
banks on the basis of the well-known brand name. As the franchisor will provide everything from
operational processes to marketing assistance, Mal need not spend time and effort beginning the
process from scratch. 132) Mal's father and grandfather ran Reynold's, a general store in the
town of Bayswater. When Mal inherited the store, the town was expanding rapidly and a number
of multinational franchisors showed interest in entering the town. Mal wants to turn Reynold's
into a franchise of Blue Sun, a fast-food chain. What benefits can Mal gain from this move?
Answer: Student answers may vary.
Most franchises offer franchisees limits or negligible independence in the questions of staffing,
pricing, store decor, sourcing and processes. Mal may have to make changes that he does not
agree with. He may not have the freedom to run the business as he thinks best. 133) Mal's
father and grandfather ran Reynold's, a general store in the town of Bayswater. When Mal
inherited the store, the town was expanding rapidly and a number of multinational franchisors
showed interest in entering the town. Mal wants to turn Reynold's into a franchise of Blue Sun, a
fast-food chain. Why shouldn't Mal go the franchise route?
Answer: Student answers may vary.
E&OE can do any or all of the following:
Feature blockbuster distinctive merchandise events.
Feature surprise or ever-changing merchandise.
Feature the latest or newest merchandise first.
This study source was downloaded by 100000830246019 from CourseHero.com on 06-09-2022 06:59:35 GMT -05:00
https://www.coursehero.com/file/7590550/Org-behavior-41/
To justify the increased staff costs of full-service retailing, Sandy's can add higher-value products
to its line-up. The company can begin carrying a higher proportion of specialty goods. 129)
Sandy's Stores is a small chain of grocery stores located in a few neighboring towns. The stores
have always been largely self-service, but the company is considering making a switch to full-
service stores. What can Sandy's do to justify this move?
Answer: Student answers may vary.
Full-service retailing is preferred by customers who like to be waited upon. If most of Sandy's
customers show a preference for being waited upon, this can justify the costs of full-service
retailing.
If Sandy's has a number of products or services for which customers need information or
guidance, or stocks high-value or specialized product, full-service retailing will be justified.
130) Sandy's Stores is a small chain of grocery stores located in a few neighboring towns.
The stores have always been largely self-service, but the company is considering making a
switch to full-service stores. Offer one possible reason why this move is justified.
Answer: Student answers may vary.
E&OE can opt for the direct selling method, using multilevel or network marketing. A
salesperson can go to the home of a loyal customer who has invited friends; the salesperson
demonstrates the products and takes orders. The company can also recruit independent customers
who act as distributors. The distributor's compensation includes a percentage of sales made by
those he or she recruits, as well as earnings on direct sales to customers. 131) Skincare
company E&OE has realized that its customers are very loyal to the brand and play a large part
in popularizing it by word of mouth. E&OE wants to leverage this customer loyalty by using it to
generate sales outside its store format. How can E&OE achieve this?
Answer: Student answers may vary.
As the franchisor's brand is usually well-known, Mal obtains the benefit of a brand name that has
already been accepted by customers. He could find it easier to get loans and financial help from
banks on the basis of the well-known brand name. As the franchisor will provide everything from
operational processes to marketing assistance, Mal need not spend time and effort beginning the
process from scratch. 132) Mal's father and grandfather ran Reynold's, a general store in the
town of Bayswater. When Mal inherited the store, the town was expanding rapidly and a number
of multinational franchisors showed interest in entering the town. Mal wants to turn Reynold's
into a franchise of Blue Sun, a fast-food chain. What benefits can Mal gain from this move?
Answer: Student answers may vary.
Most franchises offer franchisees limits or negligible independence in the questions of staffing,
pricing, store decor, sourcing and processes. Mal may have to make changes that he does not
agree with. He may not have the freedom to run the business as he thinks best. 133) Mal's
father and grandfather ran Reynold's, a general store in the town of Bayswater. When Mal
inherited the store, the town was expanding rapidly and a number of multinational franchisors
showed interest in entering the town. Mal wants to turn Reynold's into a franchise of Blue Sun, a
fast-food chain. Why shouldn't Mal go the franchise route?
Answer: Student answers may vary.
E&OE can do any or all of the following:
Feature blockbuster distinctive merchandise events.
Feature surprise or ever-changing merchandise.
Feature the latest or newest merchandise first.
This study source was downloaded by 100000830246019 from CourseHero.com on 06-09-2022 06:59:35 GMT -05:00
https://www.coursehero.com/file/7590550/Org-behavior-41/
