Running Head: Product Strategy 2
Introduction Originally Hydrox created the establishment of another sandwich cookie known as Oreos. Hydrox climaxed the market four years ago, and while they can still be bought today, they have nowhere close to the level of fame that has been received by Oreos. So, there should be no discrepancy? Yes, Hydrox can be re-created by changing its product name. There is a popular theory that Oreo has the best name. Even though most people aren’t conscious about it, the name might have something to do with the O’s at both ends. (Muzellec, Doogan & Lambkin, 2003) It is therefore important to think critically and hard about a brand name that can compete with Oreo in the market. The sole purpose of re-branding is to be able to reach potential customers and to sell. The success in creating a brand name can be based upon what the product delivers to the consumer. For Hydrox, note that we are talking about a dessert, a chocolate filled sandwich cookie, and not any cleaning detergent as many would think. Therefore it should be necessary to associate the product with feelings of nostalgia. The best brand name that could compete with Oreo in the market would be that brand name that creates an emotional appeal towards potential customers. (Christensen, 2013)
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