Unit 2 Developing a marketing campaign
Introduction
I have been approached to write a proposal for a marketing campaign for a business
that operates an Esport team called Team Ocuppola in the UK. My aim is to build
brand awareness. You might be thinking and asking yourself what are Esports?
Esport are a widely popular digital form of entertainment which is taking the
entertainment industry by storm with massive growth year by year. E sport is a
professional or semi-professional competitive gaming in an organised format
tournament or league with a specific goal or prize such winning title or money.
While setting out to write this proposal not only as a marketing consultant but also
as a gamer myself. I would be putting together relevant marketing campaigns
strategies taking into account the structure of the market, teams that play games in
leagues or tournaments, platforms, fans, game developers, brands and advertisers
team can partner up with as well as investors or sponsors. I will further elaborate on
this in due course.
Aims and Objectives
In order for team Occupola to reach their aims and objectives it should be SMART.
This acronym stands for Specific, measurable, achievable, Realistic, Time related.1
The S stands for the objective to have a sense of clarity and focused. The M stands
for measurable, meaning that it can meet its objectives and for it to perform. A
stands for achievable, is the objective achievable by this organisation which in this
case is can Team Occupola achieve its objectives. The objective must be Realistic,
there is no point setting up out of this world goals what must be set as an objective
must be realistic and within the realm of reason. The objectives must have
something related to Time and how long the Team will have to achieve its aims.
Aim 1 and objectives
, To increase Team Occupolas fan base and viewership by 30% in the next 6 months.
This will be achieved by having Team Occupola opening a Twitter account to share
high skil plays from Team Occupolas gaming. This is very much achievable as
Team Occupola is made up of veteran gamers who have a wide skill range. To
further capitalise on Team Occupolas skill a Youtube channel will also be set up for
streaming and further uploading of clips. This is important as Twitch alone cannot
be used for streaming especially if we aim for increased viewership. Youtube has
billions of users and many gamers have set up communities there this means it also
has a well established gamer presence. Finally the ability to both stream on Twitch
and Youtube will mean Team Occupola streams will be more accessible to a larger
base of people across both platforms.
1
Business book 1 Level 3 Brevan/ coupland-smith Dransfield/ Goymer/ Richards
Edexcel
Aim 2 and objectives
My second aim is to increase the revenue by 8% within 6 months. I will be running
facebook ads on the merchandise of Team Occupola. Because this will spread
brand awareness to older investors as older people tend to use facebook. I will also
be running ads on Youtube to further our brand. Because our aim is to appeal to the
vast amount of viewers on Youtube. Which will increase viewership and as a result
increase the likelihood for sponsorship. As Covid-19 restrictions are easing up,
team Occupola will be looking at arranging several visits to gaming conventions in
the UK. However this cannot happen yet due to high risk of Covid transmission.
Therefore it will be postponed till the summer.
Purpose
Introduction
I have been approached to write a proposal for a marketing campaign for a business
that operates an Esport team called Team Ocuppola in the UK. My aim is to build
brand awareness. You might be thinking and asking yourself what are Esports?
Esport are a widely popular digital form of entertainment which is taking the
entertainment industry by storm with massive growth year by year. E sport is a
professional or semi-professional competitive gaming in an organised format
tournament or league with a specific goal or prize such winning title or money.
While setting out to write this proposal not only as a marketing consultant but also
as a gamer myself. I would be putting together relevant marketing campaigns
strategies taking into account the structure of the market, teams that play games in
leagues or tournaments, platforms, fans, game developers, brands and advertisers
team can partner up with as well as investors or sponsors. I will further elaborate on
this in due course.
Aims and Objectives
In order for team Occupola to reach their aims and objectives it should be SMART.
This acronym stands for Specific, measurable, achievable, Realistic, Time related.1
The S stands for the objective to have a sense of clarity and focused. The M stands
for measurable, meaning that it can meet its objectives and for it to perform. A
stands for achievable, is the objective achievable by this organisation which in this
case is can Team Occupola achieve its objectives. The objective must be Realistic,
there is no point setting up out of this world goals what must be set as an objective
must be realistic and within the realm of reason. The objectives must have
something related to Time and how long the Team will have to achieve its aims.
Aim 1 and objectives
, To increase Team Occupolas fan base and viewership by 30% in the next 6 months.
This will be achieved by having Team Occupola opening a Twitter account to share
high skil plays from Team Occupolas gaming. This is very much achievable as
Team Occupola is made up of veteran gamers who have a wide skill range. To
further capitalise on Team Occupolas skill a Youtube channel will also be set up for
streaming and further uploading of clips. This is important as Twitch alone cannot
be used for streaming especially if we aim for increased viewership. Youtube has
billions of users and many gamers have set up communities there this means it also
has a well established gamer presence. Finally the ability to both stream on Twitch
and Youtube will mean Team Occupola streams will be more accessible to a larger
base of people across both platforms.
1
Business book 1 Level 3 Brevan/ coupland-smith Dransfield/ Goymer/ Richards
Edexcel
Aim 2 and objectives
My second aim is to increase the revenue by 8% within 6 months. I will be running
facebook ads on the merchandise of Team Occupola. Because this will spread
brand awareness to older investors as older people tend to use facebook. I will also
be running ads on Youtube to further our brand. Because our aim is to appeal to the
vast amount of viewers on Youtube. Which will increase viewership and as a result
increase the likelihood for sponsorship. As Covid-19 restrictions are easing up,
team Occupola will be looking at arranging several visits to gaming conventions in
the UK. However this cannot happen yet due to high risk of Covid transmission.
Therefore it will be postponed till the summer.
Purpose
