Folding bicycle
Aim 1: Aim is to increase the sales by 20% by 2022.
Objective 1:
Specific: I will do this by advertising more on social media and
newspaper because most of the teens use Instagram so it's easier to
target people and with newspaper I will target people who live in my
local area.
Measureable: I will measure if I'm increasing sales or not I will do keep
a record by when I advertise I will see how many people come from
where and how much money do I made.
Achievable: I think I will do this aim by 2022 and because of social
media I think its easier to increase my sales by 20%.
Relevant: its realistic because company just need to increase 20% in 1
years and I think its possible to do.
Time-bound: I have give 1 year because of COVID-19 people are not
going out so is going to be hard to convince people to buy folding
bicycle.
Aim 2: aim is providing 40% more variety than other shops by 2022.
Objective 2:
Specific: my aim is to increase product by 40% because if I do that its
means more customer get attract because people like to go where they
can find everything they want to buy.
Measureable: I will keep a record of how much bicycle o had before
and how do I have in 2022 if have 40% or more that I have achieved this
aim.
, Achievable: I think it achievable because first 6 month I will spend
research about what colour and what type of bicycle people likes and
other 6 months I will order all the bicycle.
Relevant: I think its realistic because to increase variety its not hard
because we have 6 months to do research and another 6 months to get
all product.
Time-bound: I have choose 1 year to get my aim done because I think I
will be able to do my aim and I think I will able to do.
Market research: From my research I have found that now days more
people like to buy folding bicycle because it's easier to travel and you
can carry anywhere you want and most of the marker.
Primary research: i asked 50 people age from 20 to 35
I asked them do you have a bicycle. 50% said yes they do.
Then I asked them how often do you use your bicycle and 57% said they
use few times a year but 10% said they use everyday.
Then I asked them what bicycle do you have and 67% said they have
normal bicycle and 10% said they have Eletric folding bicycle.
Then I asked have your heard about Brompton bicycle and 32% have
heard about Brompton bicycle but 68% are unaware of bicycle.
This information help me to run marking campaign so I target specific
group and ages.
Secondary research: The market of bicycle is rising in Uk year by year
and in 2020 bicycle industry worth 5.4 billion in the Uk and bicycle is a
industry which is growing in COVID-19 outbreak.
I will be using secondary research to market my folding bicycle because
the secondary information is collected by other people and they are
Aim 1: Aim is to increase the sales by 20% by 2022.
Objective 1:
Specific: I will do this by advertising more on social media and
newspaper because most of the teens use Instagram so it's easier to
target people and with newspaper I will target people who live in my
local area.
Measureable: I will measure if I'm increasing sales or not I will do keep
a record by when I advertise I will see how many people come from
where and how much money do I made.
Achievable: I think I will do this aim by 2022 and because of social
media I think its easier to increase my sales by 20%.
Relevant: its realistic because company just need to increase 20% in 1
years and I think its possible to do.
Time-bound: I have give 1 year because of COVID-19 people are not
going out so is going to be hard to convince people to buy folding
bicycle.
Aim 2: aim is providing 40% more variety than other shops by 2022.
Objective 2:
Specific: my aim is to increase product by 40% because if I do that its
means more customer get attract because people like to go where they
can find everything they want to buy.
Measureable: I will keep a record of how much bicycle o had before
and how do I have in 2022 if have 40% or more that I have achieved this
aim.
, Achievable: I think it achievable because first 6 month I will spend
research about what colour and what type of bicycle people likes and
other 6 months I will order all the bicycle.
Relevant: I think its realistic because to increase variety its not hard
because we have 6 months to do research and another 6 months to get
all product.
Time-bound: I have choose 1 year to get my aim done because I think I
will be able to do my aim and I think I will able to do.
Market research: From my research I have found that now days more
people like to buy folding bicycle because it's easier to travel and you
can carry anywhere you want and most of the marker.
Primary research: i asked 50 people age from 20 to 35
I asked them do you have a bicycle. 50% said yes they do.
Then I asked them how often do you use your bicycle and 57% said they
use few times a year but 10% said they use everyday.
Then I asked them what bicycle do you have and 67% said they have
normal bicycle and 10% said they have Eletric folding bicycle.
Then I asked have your heard about Brompton bicycle and 32% have
heard about Brompton bicycle but 68% are unaware of bicycle.
This information help me to run marking campaign so I target specific
group and ages.
Secondary research: The market of bicycle is rising in Uk year by year
and in 2020 bicycle industry worth 5.4 billion in the Uk and bicycle is a
industry which is growing in COVID-19 outbreak.
I will be using secondary research to market my folding bicycle because
the secondary information is collected by other people and they are
