Essentials Of Business Communication 10th Edition By Mary Ellen Guffey - Test Bank.

Chapter_03_Organizing_and_Drafting_Business_Messages 1. The second phase of the 3-x-3 writing process begins with analyzing the audience. composing the message. researching the topic. organizing the message. ANSWER: c RATIONALE: The second phase of the 3-x-3 writing process begins with researching the topic. Research is necessary before beginning to write because the information collected helps shape the message. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 2. Before composing a business document, you should gather information that will answer which of these questions? Will I have enough time to complete thorough research? What is the receiver to do? What information will be the easiest to locate? How will I use this information? ANSWER: b RATIONALE: You should ask yourself “What is the receiver to do?” because it focuses on the audience rather than on the sender. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.01.03 – DISC.ESBC.GULO.16.01.03 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 3. All of the following would probably require informal research methods except routine e-mail messages. business letters. long reports and complex business problems. oral presentations. ANSWER: c RATIONALE: Long reports and complex business problems generally require some use of formal research methods. However, routine tasks such as drafting e-mails, memos, letters, informational reports, and oral presentations require research that can be collected informally. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 64 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 4. All of the following are informal research methods except interviewing the target audience. conducting a scientific experiment. looking in company files. brainstorming for ideas. ANSWER: b RATIONALE: Informal research methods include searching company files, talking with the boss, interviewing the target audience, conducting an informal survey, or brainstorming for ideas. POINTS: 1 DIFFICULTY: Easy REFERENCES: pp. 64-65 OBJECTIVES: ESBC.GULO.16.03.01 – 03.01 STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04 TOPICS: Drafting Workplace Messages KEYWORDS: Bloom’s: Knowledge 5. When brainstorming to generate ideas, you should critique each idea as it is suggested. record ideas without judging them. always work alone for greater efficiency. allow no more than five ideas to be discussed.