Running head: AYM1 SERVICE PLAN BRIEF
Service Plan Brief for
Diabetes Education Services
02/20/2021
Jessica Latham, RN
Western Governors University
PAGE 1
,AYM1 SERVICE PLAN BRIEF
Service Plan Brief for Diabetes Education Services
Service Idea
Diabetes Mellitus is the most common endocrine disorder of them all (Klandorf, 2019.)
According to a 2019 study from the International Diabetes Federation over 463 million people
who are aged 20 to 79 are currently living with diabetes. They also mentioned 4.2 million deaths
from diabetes. They have also estimated that by the year 2045 over 700 million people will have
diabetes. This is a huge opportunity for educational needs and awareness around the world.
Diabetes is also very expensive. It was estimated that in 2019 $760 billion dollars were spent on
diabetes (Brehmer et al., 2021.) Diabetes Education Services is designed to help people with
Type 1 and 2 Diabetes Mellitus to educate themselves and each other on how to better take care
of themselves and manage their condition. The focus of our clinic will be to educate patients on
how to take their blood sugars, when to check them, what foods increase their blood sugar and
help lower it, the importance of staying active, how to prevent major complications and how to
administer their insulin.
Our services are very important in the ultimate well-being and health of our diabetic
patients in Birmingham, AL. The Centers for Disease Control states that those who have more
knowledge and support on their condition are healthier than those who are not as well educated
and supported (Education and Support, 2019.) Our services are imperative in teaching our
patients about how to manage their diabetes, prevent complications, get help and support from
their family and life a better quality of life. Goal setting will be another important aspect for our
target market. Diabetes is the 9th greatest health concern in the state of Alabama according to the
Alabama Public Health website and has the 3 rd highest prevalence in the United States (Diabetes,
PAGE 2
, AYM1 SERVICE PLAN BRIEF
2019.) These numbers alone show how much of a need there is for diabetic education services to
the population of Birmingham, AL.
Market Analysis
The target population for my service plan includes all diabetic patients in the
Birmingham, AL area. I would target persons with both Type 1 and Type 2 in this service plan as
the education needs for both types are applicable. About 12% of the population of Alabama has
been diagnosed with Diabetes according to the Alabama Department of Public Health (Diabetes,
2019.) I would target adults aged 20-79. I would especially include African Americans as they
are more likely to have and die of diabetes (Diabetes, 2019).
The potential referral bases for my diabetes education service would include all out of
hospital dialysis clinics in the Birmingham area, Nephrologists, in hospital dialysis clinics and all
hospitals in the area. I would also want to include pharmacies that provide insulin to diabetic
patients as they do medication information and can give us referrals for potential patients who
are not currently utilizing a service for education on their condition.
Some potential competitors would include local hospital in-patient programs, other
similar services, and the education given at dialysis clinics. The CDC, Centers for Disease
Control and Prevention, includes information on how to find a diabetes educator sourced from
the Association of Diabetes Care and Education Specialists (ADCES, n.d.).
SWOT Analysis
Strengths Weaknesses
Will encourage care coordination with patients Finding referrals
and families
Improved patient outcomes There could be other competing services
Increased compliance rate for diabetic patients Will take a while to have proven results of
using our services
PAGE 3
Service Plan Brief for
Diabetes Education Services
02/20/2021
Jessica Latham, RN
Western Governors University
PAGE 1
,AYM1 SERVICE PLAN BRIEF
Service Plan Brief for Diabetes Education Services
Service Idea
Diabetes Mellitus is the most common endocrine disorder of them all (Klandorf, 2019.)
According to a 2019 study from the International Diabetes Federation over 463 million people
who are aged 20 to 79 are currently living with diabetes. They also mentioned 4.2 million deaths
from diabetes. They have also estimated that by the year 2045 over 700 million people will have
diabetes. This is a huge opportunity for educational needs and awareness around the world.
Diabetes is also very expensive. It was estimated that in 2019 $760 billion dollars were spent on
diabetes (Brehmer et al., 2021.) Diabetes Education Services is designed to help people with
Type 1 and 2 Diabetes Mellitus to educate themselves and each other on how to better take care
of themselves and manage their condition. The focus of our clinic will be to educate patients on
how to take their blood sugars, when to check them, what foods increase their blood sugar and
help lower it, the importance of staying active, how to prevent major complications and how to
administer their insulin.
Our services are very important in the ultimate well-being and health of our diabetic
patients in Birmingham, AL. The Centers for Disease Control states that those who have more
knowledge and support on their condition are healthier than those who are not as well educated
and supported (Education and Support, 2019.) Our services are imperative in teaching our
patients about how to manage their diabetes, prevent complications, get help and support from
their family and life a better quality of life. Goal setting will be another important aspect for our
target market. Diabetes is the 9th greatest health concern in the state of Alabama according to the
Alabama Public Health website and has the 3 rd highest prevalence in the United States (Diabetes,
PAGE 2
, AYM1 SERVICE PLAN BRIEF
2019.) These numbers alone show how much of a need there is for diabetic education services to
the population of Birmingham, AL.
Market Analysis
The target population for my service plan includes all diabetic patients in the
Birmingham, AL area. I would target persons with both Type 1 and Type 2 in this service plan as
the education needs for both types are applicable. About 12% of the population of Alabama has
been diagnosed with Diabetes according to the Alabama Department of Public Health (Diabetes,
2019.) I would target adults aged 20-79. I would especially include African Americans as they
are more likely to have and die of diabetes (Diabetes, 2019).
The potential referral bases for my diabetes education service would include all out of
hospital dialysis clinics in the Birmingham area, Nephrologists, in hospital dialysis clinics and all
hospitals in the area. I would also want to include pharmacies that provide insulin to diabetic
patients as they do medication information and can give us referrals for potential patients who
are not currently utilizing a service for education on their condition.
Some potential competitors would include local hospital in-patient programs, other
similar services, and the education given at dialysis clinics. The CDC, Centers for Disease
Control and Prevention, includes information on how to find a diabetes educator sourced from
the Association of Diabetes Care and Education Specialists (ADCES, n.d.).
SWOT Analysis
Strengths Weaknesses
Will encourage care coordination with patients Finding referrals
and families
Improved patient outcomes There could be other competing services
Increased compliance rate for diabetic patients Will take a while to have proven results of
using our services
PAGE 3
