BUSI 300 Week 4, QUIZ 3 (Set 7), Verified and Correct answers, Liberty University

BUSI 300 Quiz-3, Liberty University




 Question 1
3 out of 3 points
Today, about ________ of the practitioners in corporate public relations
departments report to the chairman, president, and/or CEO.
Selected
Answer:
50
percent
Correct
Answer: 50
percent



 Question 2
3 out of 3 points
An ideal client-agency relationship is to have free-flowing communication
between an in-house department and an outside agency for public
relations because
Selected
Answer: that can lead a more positive communication approach for
the organization.
Correct
Answer:
that can lead a more positive communication approach for
the organization.




 Question 3
3 out of 3 points
Similar to other top-level managers, public relations managers need to
Selected
Answer:

, create clear corporate
policy.
Correct
Answer:
create clear corporate
policy.
 Question 4
3 out of 3 points
Among the most essential steps in the public relations management
process are
Selected
Answer: the ability to define a public relations problem or an
opportunity.
Correct
Answer:
the ability to define a public relations problem or an
opportunity.




 Question 5
3 out of 3 points
If public relations is to be the "interpreter" for management philosophy,
policy, and programs, then the director for the function should report to
the
Selected
Answer: CE
O.
Correct
Answer:
CE
O.



 Question 6
3 out of 3 points
The section of a public relations plan that provides an overview is referred
to as
Selected
Answer:
the executive
summary.
Correct
Answer: