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E-commerce Business Models and Concepts

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34 pages
2021/2022 Written for academic year
Institution University Of Pennsylvania - Wharton School Of Business
Course Finance (BIS301)
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Preview 4 out of 34 pages

Identify the key components of e-commerce business models Describe the major B2C business models Describe the major B2B business models Recognize business models in other emerging areas of e-commerce Understand key business concepts and strategies applicable to e-commerce

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January 25, 2022
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  • generate profits
  • describes how the firm will earn revenue
  • and produce a superior return on invested capital terms financial model and revenue model often used interchangeably major types advertisin

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