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Samenvatting Hoorcolleges Retailmarketing K2 - Inkoop & Logistiek
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Een samenvatting van alle hoorcolleges van het vak Retail marketing in de K2 fase.
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Samenvatting Retailmarketing K2 Inkoop & LogistiekAvans Hogeschool - Ondernemerschap & Retail Management
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Hoorcollege 1
Inkoop: intro, het inkoopplan: de huidige situatie
5 stappen inkoopplan:
- Huidige situatie
- Gewenste situatie
- Doelstellingen
- Inkoopactieplan
- Prestatiemeting
Eisen aan inkoop:
- Juiste producten
- Juiste kwaliteit
- Op de juist tijd
- Op de juiste plaats
- In juiste hoeveelheden
- Tegen de juiste prijs
Ontwikkeling van de inkoopfunctie (David Burt)
- Administratieve functie
- Mechanische functie
- Proactieve functie
- Professionele strategische functie
Visies op de inkoopfunctie (Van Weele)
- Besteloriëntatie
- Commerciële oriëntatie
- Logistieke oriëntatie
- Strategische oriëntatie
3 Inkoopniveaus:
- Strategische inkoop
- Tactische inkoop
- Operationele inkoop
,Strategische inkoop: processen
1. Zelf importeren? - 2. Assortiment - 3. Optimaliseren leveranciersbestand - 4.
Ontwikkelen/managen leveranciersrelatie - 5. Optimaliseren product-/procesinnovatie en -
6. ontwikkeling - 7. Integratie leveranciers in orderrealisatieproces - 8. Verbeteren
leveranciersprestaties en bewaken/vergroten kwaliteit - 9. strategisch kostenmanagement
Inkoop in de waardeketen (Porter) + (Quix)
, Verschil inkoop retail vs. Industriële onderneming:
Retail: omzetverantwoordelijk
- Assortiment (product)
- Schappenplan (presentatie)
- Folders e.d. (promotie)
Retail/Industriële onderneming: margeverantwoordelijk
- Inkoop- én verkoopprijs (prijs)
- Kosten in totale keten (physical distribution én productiviteit)
Ondernemingsstrategie (Quix)
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