MARKETING-WORKBOOK
This is the mandatory document to be submitted on StPMoodle
ASSIGNMENT SUBMISSION FORM
This sheet must be submitted with your assignment. Failure to complete, sign and submit this form along
with your work will result in a delay in marking your work. Marking can only be proceeding provided the
evidence of your declaration of originality of your work attached to your coursework.
Title: Marketing
College: St. Patrick’s College
Qualification Title HND Hospitality Management
Unit Number & Unit Title 8- Marketing in Hospitality Industry
Submission Deadline
Date of Submission
Learner Declaration
By submitting this form and signing below, I declare that:
I am the author of this assignment and that any assistance I received in its preparation is
fully disclosed and acknowledged in this assignment
I also certify that this assignment was prepared by me specifically for this course
I certify that I have taken all reasonable precautions to make sure that my work has not
been copied by other students
I confirm
‘Plagiarism’ that I have
is presenting understood
somebody the College’s
else’s work regulations
as your own. It includeson plagiarism
copying information directly from
I confirm that research resources are fully acknowledged
the Web or books without referencing the material; submitting joint coursework as an individual effort;
copying another student’s coursework; stealing coursework from another student and submitting it as your
own work.
Signature: …………………………………… Date:
, To be completed by Student
Learning Outcomes Assessment Task No Evidence
Criteria (Page
(please tick as Number)
appropriate)
LO1 Understand the concepts 1.1
1.2 ☐
of marketing in a services
industry context 1.3 ☐
1.4 ☐
LO2 Understand the role of 2.1 ☐
2.2 ☐
the marketing mix
3.1 ☐
LO3 Be able to use the
promotional mix 3.2 ☐
3.3 ☐
LO4 Understand the marketing 4.1 ☐
4.2 ☐
cycle in a services industry
4.3 ☐
environment
4.4 ☐
,Scenario
You have joined a team of Marketing Consultancy Firm, as a Marketing expert. Your line manager has asked you to form a
team and come up with a Marketing campaign for a client’s product. You could choose from the products below:
A Cruise holiday
Caribbean Cuisine
Scuba Diving
Task 1 – Group work (5 max) – The Marketing Show
As part of the Marketing Campaign, you are required to make a Group Presentation during the Product Launch in WEEK
5. (Time- 10 minutes). Your presentation should explain the following:
a. The various marketing concepts and the one chosen for your product with reasons. 1.1
b. Select the right combination of different methods (Marketing Mix) and explain the importance of this mix in selling the product. 2.1
c. Who the target market is and why they are important to be identified. 1.4
d. Select the right price for your product and explain why this pricing strategy is suitable. 2.2
e. Explain how combination of promotion methods of Sales Promotion and Public relations can play an important role in selling this
product. 3.1,3.3
f. Briefly plan and explain the advertising campaign for the product you have chosen. 3.2
g. Explain the rationale behind the choice of media for the promotion of this product. 4.3
h. After the Product Launch you will be evaluating the Marketing campaign based on the feedback you receive from the audience.
(Guidance on this will be available on the Moodle/VLE). 4.4
, You are advised to use www.sites.google.com as a platform to create a website to present your Marketing campaign.
Guidance on Creating Website will be provided on the VLE (Moodle) as well as during the lecture session.
Attach the Screen Shots of the Web pages that you have created in the following table:
https://sites.google.com/s/0B0ugYfncxCtSbHBZU0sxb2xDY28/p/0B0ugYfncxCtSQ0NWX2pDMU1Kekk/edit
This is the mandatory document to be submitted on StPMoodle
ASSIGNMENT SUBMISSION FORM
This sheet must be submitted with your assignment. Failure to complete, sign and submit this form along
with your work will result in a delay in marking your work. Marking can only be proceeding provided the
evidence of your declaration of originality of your work attached to your coursework.
Title: Marketing
College: St. Patrick’s College
Qualification Title HND Hospitality Management
Unit Number & Unit Title 8- Marketing in Hospitality Industry
Submission Deadline
Date of Submission
Learner Declaration
By submitting this form and signing below, I declare that:
I am the author of this assignment and that any assistance I received in its preparation is
fully disclosed and acknowledged in this assignment
I also certify that this assignment was prepared by me specifically for this course
I certify that I have taken all reasonable precautions to make sure that my work has not
been copied by other students
I confirm
‘Plagiarism’ that I have
is presenting understood
somebody the College’s
else’s work regulations
as your own. It includeson plagiarism
copying information directly from
I confirm that research resources are fully acknowledged
the Web or books without referencing the material; submitting joint coursework as an individual effort;
copying another student’s coursework; stealing coursework from another student and submitting it as your
own work.
Signature: …………………………………… Date:
, To be completed by Student
Learning Outcomes Assessment Task No Evidence
Criteria (Page
(please tick as Number)
appropriate)
LO1 Understand the concepts 1.1
1.2 ☐
of marketing in a services
industry context 1.3 ☐
1.4 ☐
LO2 Understand the role of 2.1 ☐
2.2 ☐
the marketing mix
3.1 ☐
LO3 Be able to use the
promotional mix 3.2 ☐
3.3 ☐
LO4 Understand the marketing 4.1 ☐
4.2 ☐
cycle in a services industry
4.3 ☐
environment
4.4 ☐
,Scenario
You have joined a team of Marketing Consultancy Firm, as a Marketing expert. Your line manager has asked you to form a
team and come up with a Marketing campaign for a client’s product. You could choose from the products below:
A Cruise holiday
Caribbean Cuisine
Scuba Diving
Task 1 – Group work (5 max) – The Marketing Show
As part of the Marketing Campaign, you are required to make a Group Presentation during the Product Launch in WEEK
5. (Time- 10 minutes). Your presentation should explain the following:
a. The various marketing concepts and the one chosen for your product with reasons. 1.1
b. Select the right combination of different methods (Marketing Mix) and explain the importance of this mix in selling the product. 2.1
c. Who the target market is and why they are important to be identified. 1.4
d. Select the right price for your product and explain why this pricing strategy is suitable. 2.2
e. Explain how combination of promotion methods of Sales Promotion and Public relations can play an important role in selling this
product. 3.1,3.3
f. Briefly plan and explain the advertising campaign for the product you have chosen. 3.2
g. Explain the rationale behind the choice of media for the promotion of this product. 4.3
h. After the Product Launch you will be evaluating the Marketing campaign based on the feedback you receive from the audience.
(Guidance on this will be available on the Moodle/VLE). 4.4
, You are advised to use www.sites.google.com as a platform to create a website to present your Marketing campaign.
Guidance on Creating Website will be provided on the VLE (Moodle) as well as during the lecture session.
Attach the Screen Shots of the Web pages that you have created in the following table:
https://sites.google.com/s/0B0ugYfncxCtSbHBZU0sxb2xDY28/p/0B0ugYfncxCtSQ0NWX2pDMU1Kekk/edit
