BTEC Assignment Brief
Pearson BTEC Level 3 National Foundation Diploma in
Qualification Information Technology
Unit number and title Unit 3: Using Social Media In Business
B: Develop a plan to use social media in a business to meet
Learning aim(s) (For NQF requirements
only)
C: Implement the use of social media in a business.
Planning and implementing the use of social media in a
Assignment title business.
Alicja Wojtowicz
Assessor
30/03/2020
Issue date
08/06/2020
Hand in deadline
NPTC Group of Colleges has a business development centre
at its Neath campus named Centerprise. Centerprise
provides a professional, supportive environment for
individuals who are setting up their own business and
includes a range of free facilities and support. The centre
helps current or past students of NPTC Group to develop the
necessary skills to be able to run their own business
successfully.
Vocational Scenario or
You are currently completing work experience at
Context
Centerprise as part of your BTEC course. Following on from
the presentation on social media you produced for the
business owners at Centerprise, one of those small
businesses has asked you to plan and implement the use of
social media within their business.
Task 1 You need to:
● Identify the business aims and how it wants to use
social media to meet them.
● Produce a plan to use social media in a business,
annotated to justify the planning choices that have
been made. The plan should identify a target
audience and a keyword strategy. It should include a
posting schedule with timescales identified.
● Provide evidence that you have reviewed the plan
with the business owner (or your tutor acting as the
business owner) and improved the plan based on the
feedback you have been given.
1
Pearson BTEC Level 3 National Foundation Diploma in
Qualification Information Technology
Unit number and title Unit 3: Using Social Media In Business
B: Develop a plan to use social media in a business to meet
Learning aim(s) (For NQF requirements
only)
C: Implement the use of social media in a business.
Planning and implementing the use of social media in a
Assignment title business.
Alicja Wojtowicz
Assessor
30/03/2020
Issue date
08/06/2020
Hand in deadline
NPTC Group of Colleges has a business development centre
at its Neath campus named Centerprise. Centerprise
provides a professional, supportive environment for
individuals who are setting up their own business and
includes a range of free facilities and support. The centre
helps current or past students of NPTC Group to develop the
necessary skills to be able to run their own business
successfully.
Vocational Scenario or
You are currently completing work experience at
Context
Centerprise as part of your BTEC course. Following on from
the presentation on social media you produced for the
business owners at Centerprise, one of those small
businesses has asked you to plan and implement the use of
social media within their business.
Task 1 You need to:
● Identify the business aims and how it wants to use
social media to meet them.
● Produce a plan to use social media in a business,
annotated to justify the planning choices that have
been made. The plan should identify a target
audience and a keyword strategy. It should include a
posting schedule with timescales identified.
● Provide evidence that you have reviewed the plan
with the business owner (or your tutor acting as the
business owner) and improved the plan based on the
feedback you have been given.
1
