BUSI 330 quiz 2 Liberty University

. Question 1 A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as __________. 2. Question 2 Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income? 3. Question 3 The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by 4. Question 4 Figure 44 In Figure 44 above, B represents the __________ influences that can affect the consumer purchase decision process. 5. Question 5 When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of __________. 6. Question 6 Another name for the analysis of consumer lifestyles is __________. 7. Question 7 A person's ability to perceive differences in stimuli is referred to as 8. Question 8 An attitude refers to 9. Question 9 An example of a marketerdominated source of information consulted during an external search would include