Internship 2 Report
Internship Report STH2E
Name: Isabelle Gobel
Student Number: 190416
Course: HEM2e
TIO Location: Amsterdam
Internship Function: All round Management Trainee
Internship Location: Hotel de l’Orange Tio University of Applied Sciences
Address: 7 rue des Baumes, 30250, Sommieres, Address: Tempelhofstraat 5, 1043EA, Amsterdam,
France The Netherlands
Company Coach: Liz & Tom Banfield Study Coach: Niels Bertschat
Duration: 01/06/2021 – 31/08/2021
Date: 19/09/21
Place: Sommiéres, France
Signature:______________________
Isabelle Mary Anna Göbel 1
,Internship 2 Report
Preface
Dear reader,
This report is written by Isabelle Göbel, a second-year student attending TIO University in
Amsterdam. I am studying hotel and event management and have developed an interest in boutique
hotels and specialized sectors of the hospitality market such as general management. I had originally
planned to fulfill my first internship at Hotel de l’Orange, however, due to the Covid-19 pandemic, I
was unable to attend that summer. Thankfully, Liz and Tom Banfield were willing to accept me as a
manager the upcoming summer, which meant that I was able to complete my second internship at
their establishment.
The purpose of this report is to share my general experience at Hotel de l’Orange in
Sommiéres, France. Additionally, it is to further my understanding regarding real life situations,
which will be further explored in the research assignment sector of this report. The research
assignment will focus on increasing the overall visibility and sales of the hotel’s private hire, as this
will be utilized as a tool to increase revenue during off-peak seasons. It will be executed primarily
through research and the creation of a separate private hire brochure for guests and for other
parties who are interested. The overall aim of this internship is to gain confidence within a
managerial position, to explore my interests within the hospitality industry, improve on my
marketing and social media skills and practice my research capabilities in preparation for my final
thesis.
Hereby, I would like to sincerely thank Liz and Tom Banfield for providing me with this
internship opportunity, and helping me learn, grow and develop skills for my future. They were
impeccable mentors who truly cared on educating me on every aspect that was deemed important.
They welcomed me with open arms and taught me so much more than I could have possibly asked
for. Lastly, I would also like to thank Niels Bertschat for keeping an eye out for me throughout my
internship and endless support, even on weekends. This internship was an experience that I will
likely never forget and will always treasure.
Enjoy reading the report,
Kind Regards,
Isabelle Mary Anna Göbel
Isabelle Mary Anna Göbel 2
,Internship 2 Report
Summary
To whom it may concern,
I would like to say thank you for taking the time out of your day to read this report. This report covers my time
during my internship, the research assignment conducted for the organisation I worked for, Hotel de l’Orange.
A brief summary will be made to provide you with an indication about what is included in this extensive report.
As a second year Hotel and Event management student at TIO Amsterdam, we were required to complete a
second internship. I decided to work at Hotel de l’Orange for a total of 13 weeks. The hotel was located in a
small town in the South of France, and I worked roughly 38 hours a week. The working times varied from week
to week as it was a small hotel with only three other colleagues, of which two were the owners, Liz and Tom.
My position was an all-round/marketing manager intern, so I focussed heavily on various marketing aspects
such as creating brochures, postcards and handling social media.
This report will extensively cover what I experienced throughout my internship and the various tasks I was
responsible for completing. It will elaborate further on the history of Hotel de l’Orange, the organisational
structure of the hotel and more. However, this report will primarily focus on the research assignment I was in
charge of conducting this summer. Hotel de l’Orange was interested in expanding their private hire product, as
they realised there was a large market for that in the South of France. Furthermore, they wanted to develop
the visibility and sales off the private hire product during their off-peak months, which are the months from
October to May. In order to answer the problem definition, an extensive research was conducted, consisting of
desk research and a survey. An extra motivational aspect of this research was that I was responsible for
creating the end product draft, which they specified would be a private hire brochure.
Along with the research product, I also learnt a multitude of things during my time at Hotel de l’Orange. I was
in charge of breakfast service, housekeeping, learning new recipes, interacting with guests and maintaining the
common areas. I was able to expand my knowledge to things I did not even know I was interested in.
Furthermore, this report also includes what my mentor/supervisor thought of my development throughout the
three months.
Lastly, I created a short vlog that summarised my time in Sommiéres, France. I hope you enjoy it.
Youtube link vlog: https://www.youtube.com/watch?v=wEGkwiPhoIg
Enjoy the reading!
Isabelle Mary Anna Göbel 3
, Internship 2 Report
Table of Contents
Preface ............................................................................................................................................................ 2
Summary ......................................................................................................................................................... 3
Introduction..................................................................................................................................................... 6
Part 1: Company Research Assignment ............................................................................................................ 7
1. Company Description: .......................................................................................................... 7
1.1 The history and origin.............................................................................................................................. 7
1.2 Organizational Structure ......................................................................................................................... 9
1.3 Target Group ........................................................................................................................................... 9
1.4 Products and services ............................................................................................................................ 10
1.5 USP ........................................................................................................................................................ 10
2. Reason for the research ...................................................................................................... 11
3. Research Objective ............................................................................................................. 11
4. Problem Definition ............................................................................................................. 11
5. Sub Questions .................................................................................................................... 11
6. Context Analysis ................................................................................................................. 12
6.1 Internal Analysis .................................................................................................................................... 12
6.2 External Analysis ................................................................................................................................... 17
7. Theoretical Framework....................................................................................................... 21
7.1 Ansoff Matrix......................................................................................................................................... 21
7.2 STP Marketing Model ............................................................................................................................ 22
8. Methodology ..................................................................................................................... 23
8.1 Validity .................................................................................................................................................. 23
8.2 Reliability ............................................................................................................................................... 24
8.3 Sample Size............................................................................................................................................ 24
8.4 Survey Introduction ............................................................................................................................... 24
8.5 Operationalization ................................................................................................................................ 25
Isabelle Mary Anna Göbel 4
Internship Report STH2E
Name: Isabelle Gobel
Student Number: 190416
Course: HEM2e
TIO Location: Amsterdam
Internship Function: All round Management Trainee
Internship Location: Hotel de l’Orange Tio University of Applied Sciences
Address: 7 rue des Baumes, 30250, Sommieres, Address: Tempelhofstraat 5, 1043EA, Amsterdam,
France The Netherlands
Company Coach: Liz & Tom Banfield Study Coach: Niels Bertschat
Duration: 01/06/2021 – 31/08/2021
Date: 19/09/21
Place: Sommiéres, France
Signature:______________________
Isabelle Mary Anna Göbel 1
,Internship 2 Report
Preface
Dear reader,
This report is written by Isabelle Göbel, a second-year student attending TIO University in
Amsterdam. I am studying hotel and event management and have developed an interest in boutique
hotels and specialized sectors of the hospitality market such as general management. I had originally
planned to fulfill my first internship at Hotel de l’Orange, however, due to the Covid-19 pandemic, I
was unable to attend that summer. Thankfully, Liz and Tom Banfield were willing to accept me as a
manager the upcoming summer, which meant that I was able to complete my second internship at
their establishment.
The purpose of this report is to share my general experience at Hotel de l’Orange in
Sommiéres, France. Additionally, it is to further my understanding regarding real life situations,
which will be further explored in the research assignment sector of this report. The research
assignment will focus on increasing the overall visibility and sales of the hotel’s private hire, as this
will be utilized as a tool to increase revenue during off-peak seasons. It will be executed primarily
through research and the creation of a separate private hire brochure for guests and for other
parties who are interested. The overall aim of this internship is to gain confidence within a
managerial position, to explore my interests within the hospitality industry, improve on my
marketing and social media skills and practice my research capabilities in preparation for my final
thesis.
Hereby, I would like to sincerely thank Liz and Tom Banfield for providing me with this
internship opportunity, and helping me learn, grow and develop skills for my future. They were
impeccable mentors who truly cared on educating me on every aspect that was deemed important.
They welcomed me with open arms and taught me so much more than I could have possibly asked
for. Lastly, I would also like to thank Niels Bertschat for keeping an eye out for me throughout my
internship and endless support, even on weekends. This internship was an experience that I will
likely never forget and will always treasure.
Enjoy reading the report,
Kind Regards,
Isabelle Mary Anna Göbel
Isabelle Mary Anna Göbel 2
,Internship 2 Report
Summary
To whom it may concern,
I would like to say thank you for taking the time out of your day to read this report. This report covers my time
during my internship, the research assignment conducted for the organisation I worked for, Hotel de l’Orange.
A brief summary will be made to provide you with an indication about what is included in this extensive report.
As a second year Hotel and Event management student at TIO Amsterdam, we were required to complete a
second internship. I decided to work at Hotel de l’Orange for a total of 13 weeks. The hotel was located in a
small town in the South of France, and I worked roughly 38 hours a week. The working times varied from week
to week as it was a small hotel with only three other colleagues, of which two were the owners, Liz and Tom.
My position was an all-round/marketing manager intern, so I focussed heavily on various marketing aspects
such as creating brochures, postcards and handling social media.
This report will extensively cover what I experienced throughout my internship and the various tasks I was
responsible for completing. It will elaborate further on the history of Hotel de l’Orange, the organisational
structure of the hotel and more. However, this report will primarily focus on the research assignment I was in
charge of conducting this summer. Hotel de l’Orange was interested in expanding their private hire product, as
they realised there was a large market for that in the South of France. Furthermore, they wanted to develop
the visibility and sales off the private hire product during their off-peak months, which are the months from
October to May. In order to answer the problem definition, an extensive research was conducted, consisting of
desk research and a survey. An extra motivational aspect of this research was that I was responsible for
creating the end product draft, which they specified would be a private hire brochure.
Along with the research product, I also learnt a multitude of things during my time at Hotel de l’Orange. I was
in charge of breakfast service, housekeeping, learning new recipes, interacting with guests and maintaining the
common areas. I was able to expand my knowledge to things I did not even know I was interested in.
Furthermore, this report also includes what my mentor/supervisor thought of my development throughout the
three months.
Lastly, I created a short vlog that summarised my time in Sommiéres, France. I hope you enjoy it.
Youtube link vlog: https://www.youtube.com/watch?v=wEGkwiPhoIg
Enjoy the reading!
Isabelle Mary Anna Göbel 3
, Internship 2 Report
Table of Contents
Preface ............................................................................................................................................................ 2
Summary ......................................................................................................................................................... 3
Introduction..................................................................................................................................................... 6
Part 1: Company Research Assignment ............................................................................................................ 7
1. Company Description: .......................................................................................................... 7
1.1 The history and origin.............................................................................................................................. 7
1.2 Organizational Structure ......................................................................................................................... 9
1.3 Target Group ........................................................................................................................................... 9
1.4 Products and services ............................................................................................................................ 10
1.5 USP ........................................................................................................................................................ 10
2. Reason for the research ...................................................................................................... 11
3. Research Objective ............................................................................................................. 11
4. Problem Definition ............................................................................................................. 11
5. Sub Questions .................................................................................................................... 11
6. Context Analysis ................................................................................................................. 12
6.1 Internal Analysis .................................................................................................................................... 12
6.2 External Analysis ................................................................................................................................... 17
7. Theoretical Framework....................................................................................................... 21
7.1 Ansoff Matrix......................................................................................................................................... 21
7.2 STP Marketing Model ............................................................................................................................ 22
8. Methodology ..................................................................................................................... 23
8.1 Validity .................................................................................................................................................. 23
8.2 Reliability ............................................................................................................................................... 24
8.3 Sample Size............................................................................................................................................ 24
8.4 Survey Introduction ............................................................................................................................... 24
8.5 Operationalization ................................................................................................................................ 25
Isabelle Mary Anna Göbel 4
