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Disadvantages of Focus Group Research

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2019/2020 Written for academic year
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Course MANAGEMENT
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Since they were first used over 65 years ago by United States government sociologists investigating the effectiveness of military propaganda movies the main target group has been the mainstay of the marketing research industry. By the centre of the 20th century, advertising agencies were jumping on the bandwagon hiring researchers to seek out why certain sorts of products and services were appealing.

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