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Customer Centric Customer Relationship Management

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5 pages
2020/2021 Written for academic year
Institution University Of California - Los Angeles
Course Management
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Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet-induced expectations and a good increasing mood of self-reliance among customers, companies need to compete in an environment where communication, buying processes, data management, delivery, and repair are all important within the battle for long-term, profitable relationships. Customers now require: - Control over the buying process (information, comparison, selection, easy to f...

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Uploaded on
September 16, 2021
Number of pages
5
Written in
2020/2021
Type
Essay
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Unknown
Grade
A
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