,Introduction: 3
The client: 4
Stakeholders: 5
Target group: 5
Persona: 6
Problem description: 7
Research Objective: 9
Desk research: 10
BRAND IDENTITY PRISM MODEL: 11
Logo: 13
Client interview: 14
Target group interview: 15
Quality of research: 15
Results desk research: 16
Concept 1: INFORMATIVE LIFESTYLE APP 19
Concept 2: Student Recipe or Meal Plan 20
Management & Entrepreneurship 22
BIBLIOGRAPHY: 26
APPENDIX 29
,Introduction:
What is Audio- Visual? The term “audio-visual” simply means that an item has both a
sound (audio) and sight (visual) component. The audio, the visual, or both may be either
live or pre-recorded. They may be enhanced by the use of technologies to make them
easier for a large audience to hear or see, or they may simply be presented “as is” to a
small group. As time progressed the Audio- visual possibilities became better. Better
sound systems made it possible to amplify speech and song for the benefit of ever-larger
audiences. There were also improved visual projection and recording options that made
movies and television possible, not only creating images but also displaying them on
larger screens. And now different companies around the world can access people also
around the world by using online streaming and video conferences to exchange and to
generate interest.(What Is the Difference Between Audio Visual and Multimedia?, 2015)
For Term 4 of the International Creative Business study, we find ourselves as students in
the "production'' phase. Term 4 is called Behind The Scenes. And as for my individual
and group assignment, Inholland Lifestyle has been appointed to me as our client.
Together we must assist the client and create a video for the students of Inholland
University of Applied Sciences, who are our selected target group. Throughout this
assignment I will conduct research, I will define the problem at hand, establish the
concepts, and much more.
, The client:
For this module, our appointed client is Inholland Lifestyle Initiative. Together with my
group, we interviewed Nina Doesberg & Mike Cruysheer, who are representatives of
Inholland Lifestyle Initiative. The Inholland Lifestyle Initiative is an organization formed
by Inholland students who want to provide a platform where students can follow and get
information about healthy wellbeing. On this platform, short videos will be posted
highlighting a topic such as a quick workout, healthy meals, relaxation and importance of
mental health.
The world is full of opportunities, but sometimes too much thinking can get in the way.
Changing your life for the better is about picking a destination and taking one step at a
time to get there. If you try to take shortcuts, you may actually end up making your
journey longer and more arduous. Getting serious about making improvements is a great
start, and taking action is the next important step.(Goldsmith, 2015)
What is wellbeing? According to the Oxford English Dictionary, wellbeing means “the
state of being comfortable, healthy, or happy.” However, it is essential to realise that
wellbeing is a much broader concept than we think it is. It is also more than the concept
of moment-to-moment happiness. While it does include happiness, it also includes other
things, such as how satisfied people are with their life as a whole, their sense of purpose,
and how in control they feel.(What Is Wellbeing, How Can We Measure It and How Can
We Support, 2016)
What is considered a healthy lifestyle?
The actual definition of Healthy Living is the steps, actions and strategies one puts in
place to achieve optimum health. Healthy Living is about taking responsibility for your
decisions and making smart health choices for today and for the future (Lewis, 2011).
The client: 4
Stakeholders: 5
Target group: 5
Persona: 6
Problem description: 7
Research Objective: 9
Desk research: 10
BRAND IDENTITY PRISM MODEL: 11
Logo: 13
Client interview: 14
Target group interview: 15
Quality of research: 15
Results desk research: 16
Concept 1: INFORMATIVE LIFESTYLE APP 19
Concept 2: Student Recipe or Meal Plan 20
Management & Entrepreneurship 22
BIBLIOGRAPHY: 26
APPENDIX 29
,Introduction:
What is Audio- Visual? The term “audio-visual” simply means that an item has both a
sound (audio) and sight (visual) component. The audio, the visual, or both may be either
live or pre-recorded. They may be enhanced by the use of technologies to make them
easier for a large audience to hear or see, or they may simply be presented “as is” to a
small group. As time progressed the Audio- visual possibilities became better. Better
sound systems made it possible to amplify speech and song for the benefit of ever-larger
audiences. There were also improved visual projection and recording options that made
movies and television possible, not only creating images but also displaying them on
larger screens. And now different companies around the world can access people also
around the world by using online streaming and video conferences to exchange and to
generate interest.(What Is the Difference Between Audio Visual and Multimedia?, 2015)
For Term 4 of the International Creative Business study, we find ourselves as students in
the "production'' phase. Term 4 is called Behind The Scenes. And as for my individual
and group assignment, Inholland Lifestyle has been appointed to me as our client.
Together we must assist the client and create a video for the students of Inholland
University of Applied Sciences, who are our selected target group. Throughout this
assignment I will conduct research, I will define the problem at hand, establish the
concepts, and much more.
, The client:
For this module, our appointed client is Inholland Lifestyle Initiative. Together with my
group, we interviewed Nina Doesberg & Mike Cruysheer, who are representatives of
Inholland Lifestyle Initiative. The Inholland Lifestyle Initiative is an organization formed
by Inholland students who want to provide a platform where students can follow and get
information about healthy wellbeing. On this platform, short videos will be posted
highlighting a topic such as a quick workout, healthy meals, relaxation and importance of
mental health.
The world is full of opportunities, but sometimes too much thinking can get in the way.
Changing your life for the better is about picking a destination and taking one step at a
time to get there. If you try to take shortcuts, you may actually end up making your
journey longer and more arduous. Getting serious about making improvements is a great
start, and taking action is the next important step.(Goldsmith, 2015)
What is wellbeing? According to the Oxford English Dictionary, wellbeing means “the
state of being comfortable, healthy, or happy.” However, it is essential to realise that
wellbeing is a much broader concept than we think it is. It is also more than the concept
of moment-to-moment happiness. While it does include happiness, it also includes other
things, such as how satisfied people are with their life as a whole, their sense of purpose,
and how in control they feel.(What Is Wellbeing, How Can We Measure It and How Can
We Support, 2016)
What is considered a healthy lifestyle?
The actual definition of Healthy Living is the steps, actions and strategies one puts in
place to achieve optimum health. Healthy Living is about taking responsibility for your
decisions and making smart health choices for today and for the future (Lewis, 2011).
