WGU C207 DATA DRIVEN DECISION MAKING
FINAL SCRIPT WITH ACCURATE ANSWERS
◉ why should you use surveys as a data sourcing method?
Answer: - Efficient way to collect info about a large group of people
- Easy to administer
- Standardized
- Flexible medium
- Can be tailored exactly
◉ keys to effective surveying
Answer: - Begin with clear purpose
- Know what you want to be able to do with data ahead of time
- Identify most logical group to survey
◉ parts of a survey
Answer: title
introduction statement
questions
closing statement
,◉ what should the title do
Answer: should reflect content of the survey, be easy to understand,
be concise
◉ what should the introduction statement do
Answer: - Brief summary of purpose
-Info about confidentiality
- Motivates respondent to complete survey
- Estimate of time required
- Should be clear and concise
◉ what are the pros of open ended questions
Answer: define central issues, addresses the issue of "why"
◉ what are the cons of open ended questions
Answer: time consuming, results more challenging to analyze, less
reliable results
◉ pro to close ended questions
Answer: easy to answer and analyze
◉ Cons of close-ended Q's
,Answer: can't address why, limited options available, can be hard to
gauge results
◉ what is skip logic
Answer: allows it to skip to a future point
◉ what is display logic
Answer: displays questions based on respondent's answers to
previous questions
◉ what happens in the closing statment
Answer: - Thank respondent
- Provide contact info
- Explain how results will be disseminated
- Provide incentive info if needed
◉ what is the population
Answer: larger set of individuals you wish to understand
◉ what is the sample
Answer: subset selected from a population to survey
, ◉ what are three sampling techniques
Answer: simple random sample, stratified sample, convenient
sample
◉ what is simple random sampling
Answer: Members of a subset are chosen completely at random so
that every member of the population has an equal probability of
being selected
◉ what is a stratified sample
Answer: Population is divided up into relatively homogenous
groups; then, a proportionate probability sample is drawn from the
groups
◉ what is a convenient sample
Answer: Members of the subset are selected according to their
availability
◉ what is primary data
Answer: data collected from the original source by the investigator
himself/herself for a specific purpose
◉ advantages of primary data
Answer: - Data collected is specific to problem
FINAL SCRIPT WITH ACCURATE ANSWERS
◉ why should you use surveys as a data sourcing method?
Answer: - Efficient way to collect info about a large group of people
- Easy to administer
- Standardized
- Flexible medium
- Can be tailored exactly
◉ keys to effective surveying
Answer: - Begin with clear purpose
- Know what you want to be able to do with data ahead of time
- Identify most logical group to survey
◉ parts of a survey
Answer: title
introduction statement
questions
closing statement
,◉ what should the title do
Answer: should reflect content of the survey, be easy to understand,
be concise
◉ what should the introduction statement do
Answer: - Brief summary of purpose
-Info about confidentiality
- Motivates respondent to complete survey
- Estimate of time required
- Should be clear and concise
◉ what are the pros of open ended questions
Answer: define central issues, addresses the issue of "why"
◉ what are the cons of open ended questions
Answer: time consuming, results more challenging to analyze, less
reliable results
◉ pro to close ended questions
Answer: easy to answer and analyze
◉ Cons of close-ended Q's
,Answer: can't address why, limited options available, can be hard to
gauge results
◉ what is skip logic
Answer: allows it to skip to a future point
◉ what is display logic
Answer: displays questions based on respondent's answers to
previous questions
◉ what happens in the closing statment
Answer: - Thank respondent
- Provide contact info
- Explain how results will be disseminated
- Provide incentive info if needed
◉ what is the population
Answer: larger set of individuals you wish to understand
◉ what is the sample
Answer: subset selected from a population to survey
, ◉ what are three sampling techniques
Answer: simple random sample, stratified sample, convenient
sample
◉ what is simple random sampling
Answer: Members of a subset are chosen completely at random so
that every member of the population has an equal probability of
being selected
◉ what is a stratified sample
Answer: Population is divided up into relatively homogenous
groups; then, a proportionate probability sample is drawn from the
groups
◉ what is a convenient sample
Answer: Members of the subset are selected according to their
availability
◉ what is primary data
Answer: data collected from the original source by the investigator
himself/herself for a specific purpose
◉ advantages of primary data
Answer: - Data collected is specific to problem
