Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)

TEST BANK
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For Consumer BEHAVIOUR: Buying, Having,
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and
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Canadian, 9th Edition,
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By Michael R. Solomon All Chapters (1-17)
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Guided oo

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter
1 An2Introduction to Consumer Behaviour


1) In studying consumers like Gail, a college student, marketers often find it
useful to learn their i nterests in music or clothing, how they spend their
leisure time, and even their attitudes about soc ial issues, to be able to
categorize consumers according to their lifestyles. This sort of informatio n is
called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomie
s. ANSWER:
oo B Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.


2) Tina, a supervisor of displays for Sears Canada, knows that attractive
displays can generate a dditional sales of particular items. From a marketer's
perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER:
A Type:
MC
Page Ref: 3
Skill: Application

,Objective: L1-01 Consumer behaviour is a process.


3) John is the vice president of marketing for a local tour guide company. He is
concerned that h

, is customers are not recommending his company to their friends. For John, this
problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase
issue. ANSWER:
D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.