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Google Ads Video Certification

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The Google Ads Video Certification is a free professional credential offered through Google Skillshop that validates proficiency in planning, executing, and measuring video advertising campaigns on YouTube and Google's video network . The assessment is built around the core logic of mapping marketing objectives—awareness, consideration, and action—to the appropriate campaign types, ad formats, bidding strategies, and creative approaches . Candidates must demonstrate knowledge of YouTube ad formats (such as skippable in-stream, bumper, and in-feed ads), audience targeting options (including affinity, in-market, and Customer Match), and measurement solutions like Brand Lift and reach/frequency reporting . The exam requires a score of 80% or higher within a 75-minute time limit, with a one-day waiting period for retakes, and the certification remains valid for one year before renewal . This certification counts toward the Google Partners program requirements .


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