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Google Ads Video Certification Study Guide

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2026/2027 Written for academic year
Institution Google Ads Video Certification
Course Google Ads Video Certification
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This study guide prepares candidates for the Google Ads Video Certification, a free Skillshop credential validating the ability to plan, build, and measure video advertising campaigns on YouTube and the Google Video network . The exam centers on mapping marketing objectives—awareness, consideration, and action—to the appropriate video campaign types, ad formats, bidding strategies, and creative approaches . Core topics include skippable and non-skippable in-stream ads, bumper ads, in-feed video ads, Video action campaigns, audience targeting, and measurement through metrics such as view rate, cost-per-view (CPV), and engaged-view conversions . Candidates must score 80% or higher within a 75-minute window to pass; the certification is valid for one year .

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