Google Ads Search Certification Study Guide
This study guide is designed to help candidates prepare for the Google Ads Search Certification exam, which validates the ability to build, manage, and optimize Google Search campaigns using automated solutions like Smart Bidding . The exam covers core competencies including translating marketing objectives into a coherent digital strategy, creating effective Search campaigns, selecting appropriate ad formats, developing value-based bidding and budgeting strategies, and applying optimization techniques to increase sales or leads . The assessment is administered through Google Skillshop and requires a passing score of 80% within a 75-minute time limit, with a one-year validity period before recertification is required . Preparation should focus on Google's official Skillshop learning path, with emphasis on understanding Google's automation-first philosophy and Smart Bidding strategies .
Document information
- Uploaded on
- October 26, 2026
- Number of pages
- 34
- Written in
- 2026/2027
- Type
- Exam (elaborations)
- Contains
- Questions & answers
