Week 6 - Quiz #5 - Results
Attempt 1 of 1
Written Mar 9, 2026 9:58 AM - Mar 9, 2026 10:15 AM
Attempt Score - 100 %
Overall Grade (Highest Attempt) - 100 %
Question 1 points
Firms can safeguard customer information by doing which of the following?:
Allow customers to opt-in and out of mailing lists
Allow customers to access their accounts online to view information collected about themselves
Both A & B
None of these
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Question 2 points
Which of the following are required elements of an effective CRM initiative?
Sending out promotional materials via e-mails and traditional mail to a large random group of a
potential customers
Segmenting customers
Preserving a traditional sales force that communicates with the supply-chain via a traditional paper
document/contract system
Preserving a traditional sales force that communicates with the supply-chain via a traditional paper
document/contract system
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For help with a question, search the PDF reading material and/or scholarly internet sources using precise
and specific keywords to define your query.
Question 3 points
The application of ethical principles to business situations can be referred to as:
Attempt 1 of 1
Written Mar 9, 2026 9:58 AM - Mar 9, 2026 10:15 AM
Attempt Score - 100 %
Overall Grade (Highest Attempt) - 100 %
Question 1 points
Firms can safeguard customer information by doing which of the following?:
Allow customers to opt-in and out of mailing lists
Allow customers to access their accounts online to view information collected about themselves
Both A & B
None of these
Hide question 1 feedback
Feedback
For help with a question, search the PDF reading material and/or scholarly internet sources using precise
and specific keywords to define your query.
Question 2 points
Which of the following are required elements of an effective CRM initiative?
Sending out promotional materials via e-mails and traditional mail to a large random group of a
potential customers
Segmenting customers
Preserving a traditional sales force that communicates with the supply-chain via a traditional paper
document/contract system
Preserving a traditional sales force that communicates with the supply-chain via a traditional paper
document/contract system
Hide question 2 feedback
Feedback
For help with a question, search the PDF reading material and/or scholarly internet sources using precise
and specific keywords to define your query.
Question 3 points
The application of ethical principles to business situations can be referred to as:
