BUSI 600 Practice Questions with Verified
Correct Answers
Rank the following qualitative methods from highest to lowest (combining in use and
considering) as reported by a GreenBook Research Industry Trends report.
Online Communities
social media
webcam
text
mobile analytics
mobile ethnography
_____ research includes an "array of interpretive techniques which seek to describe,
decode, translate, and otherwise come to terms with the meaning, not the frequency, of
certain more or less naturally occurring phenomena in the social world."
Qualitative
The integration of data and insights from the data collectors and manager-sponsors during
data collection and preparation is called _____
debriefing
Recruiting top-quality ______ is one of the most important jobs of the qualitative
researcher.
participants
, Historically, _______ methodologies have been available much longer—some as early as the
19th century—than the _______ tools managers rely on so heavily.
qualitative; quantitative
There is a growing awareness among participants that their information has value, and
that they should be ______
compensated
Research from multiple participants at different times.
Asynchronously
The ______ is the primary data collection technique for gathering data in qualitative
methodologies.
interview
In _____ research, participants are involved in an interview-based design not only
thoroughly prescreened but often prepared with pre-study exercises before the research
starts.
qualitative
Who are the participants for an individual interview?
Participants with sufficient language skills
Participants whose distinctions would inhibit participation
Time-pressed participants or those difficult to recruit
_______ research uses a nonprobability sampling design.
Correct Answers
Rank the following qualitative methods from highest to lowest (combining in use and
considering) as reported by a GreenBook Research Industry Trends report.
Online Communities
social media
webcam
text
mobile analytics
mobile ethnography
_____ research includes an "array of interpretive techniques which seek to describe,
decode, translate, and otherwise come to terms with the meaning, not the frequency, of
certain more or less naturally occurring phenomena in the social world."
Qualitative
The integration of data and insights from the data collectors and manager-sponsors during
data collection and preparation is called _____
debriefing
Recruiting top-quality ______ is one of the most important jobs of the qualitative
researcher.
participants
, Historically, _______ methodologies have been available much longer—some as early as the
19th century—than the _______ tools managers rely on so heavily.
qualitative; quantitative
There is a growing awareness among participants that their information has value, and
that they should be ______
compensated
Research from multiple participants at different times.
Asynchronously
The ______ is the primary data collection technique for gathering data in qualitative
methodologies.
interview
In _____ research, participants are involved in an interview-based design not only
thoroughly prescreened but often prepared with pre-study exercises before the research
starts.
qualitative
Who are the participants for an individual interview?
Participants with sufficient language skills
Participants whose distinctions would inhibit participation
Time-pressed participants or those difficult to recruit
_______ research uses a nonprobability sampling design.
