HOOTSUITE PLATFORM CERTIFICATION Questions with Correct
Solutions
Question:
1. Which of the following is not a feature of Hootsuite?
Answer:
The ability to fully automate your social media marketing activities (i.e., theAutopilot feature)
Question:
2. What's the difference between a stream and a tab?
Answer:
Streams display content from your social media networks, and tabs house a collection of
streams.
Question:
3. Where in the dashboard would you primarily view and engage with your audience and the
social media content published by others?
Answer:
Tabs and streams
Question:
4. Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of
the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched
for, rather than the individual words in the phrase?
Answer:
Quotation marks around the phrase
Question:
5. What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks?
Answer:
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing
the risk of missing an important engagement opportunity.
Question:
6. Which Hootsuite feature would you use to draft and schedule a message with two images to
Twitter, and Facebook?
Answer:
Composer
, Question:
7. When using the Hootsuite Composer, what's the purpose of the social profile picker?
Answer:
To select the social profiles to which you want to publish your message
Question:
8. Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link.
Which of the following are reasons you'd want to use this feature? (pick two)
Answer:
Owly links are trackable which means you can track how many people clicked it & Owly links
use less characters than regular URLS
Question:
9. What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account?
Answer:
You can publish posts directly from the Hootsuite Dashboard, without your mobile device
Question:
10. Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish this
scheduling task using Hootsuite?
Answer:
By using the calendar scheduling function in the Planner
Question:
11. You want to drive traffic to a new landing page for a campaign, and want a web address
that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports
you with:
Answer:
Vanity URLs
Question:
12. Conversations on Twitter move fast and it's easy to miss the opportunity to engage with
an important influencer or prospect. _____________ are a great way to group together similar
people and topics in Twitter so you can focus on activity within a group without distractions.
Answer:
Twitter lists
Solutions
Question:
1. Which of the following is not a feature of Hootsuite?
Answer:
The ability to fully automate your social media marketing activities (i.e., theAutopilot feature)
Question:
2. What's the difference between a stream and a tab?
Answer:
Streams display content from your social media networks, and tabs house a collection of
streams.
Question:
3. Where in the dashboard would you primarily view and engage with your audience and the
social media content published by others?
Answer:
Tabs and streams
Question:
4. Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of
the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched
for, rather than the individual words in the phrase?
Answer:
Quotation marks around the phrase
Question:
5. What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks?
Answer:
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing
the risk of missing an important engagement opportunity.
Question:
6. Which Hootsuite feature would you use to draft and schedule a message with two images to
Twitter, and Facebook?
Answer:
Composer
, Question:
7. When using the Hootsuite Composer, what's the purpose of the social profile picker?
Answer:
To select the social profiles to which you want to publish your message
Question:
8. Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link.
Which of the following are reasons you'd want to use this feature? (pick two)
Answer:
Owly links are trackable which means you can track how many people clicked it & Owly links
use less characters than regular URLS
Question:
9. What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account?
Answer:
You can publish posts directly from the Hootsuite Dashboard, without your mobile device
Question:
10. Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish this
scheduling task using Hootsuite?
Answer:
By using the calendar scheduling function in the Planner
Question:
11. You want to drive traffic to a new landing page for a campaign, and want a web address
that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports
you with:
Answer:
Vanity URLs
Question:
12. Conversations on Twitter move fast and it's easy to miss the opportunity to engage with
an important influencer or prospect. _____________ are a great way to group together similar
people and topics in Twitter so you can focus on activity within a group without distractions.
Answer:
Twitter lists
