MGT 8803 MARKETING PT 1 LATEST ACTUAL EXAM
WITH VERIFIED QUESTIONS & CORRECT ANSWERS
Question 1.
Buyer Journey
ANSWER
Discovery, Consideration, Decision
Question 2.
Legal Environment
ANSWER
health & safety, advertising standards, product safety, product labeling, and consumer rights
-Food and Drug Administration (FDA)
-Consumer Product Safety Commission (CPSC)
Question 3.
Customer Marketing Model
ANSWER
(1) Awareness
(2) Interest & Engagement
(3) Acquisition
(4) Customer Segmentation
(5) Customer Retention
(6) Support & Advocacy
Question 4.
Financing
ANSWER
providing necessary cash and credit to produce, transport, store, promote, sell, and buy
products
,Question 5.
Acquisition
ANSWER
where the company converts a prospect into a customer, meaning they are actually using their
offerings and paying for them
Question 6.
Marketing Mix
ANSWER
controllable variables the company uses to satisfy the target market
Question 7.
Geographic Dimensions
ANSWER
-Region of world, country
-Region in a country
-Size of city
Question 8.
Company Strategy
ANSWER
SWOT, perceptual and positioning maps, marketing mix differntiation
Question 9.
Single Target Market Approach
ANSWER
the marketer segments the market and picks one of the homogeneous segments as the firm's
target market
, Question 10.
Planning Grid
ANSWER
positions opportunities according to industry attractiveness and business strengths
Question 11.
Market Penetration
ANSWER
drive increased sales of current product in existing markets and enhance customer
relationship (LTV)
Question 12.
Cultural and Social Environment
ANSWER
areas that involve the shared beliefs and attitudes of the population in a given area
-health consciousness
-demographic data
-career attitudes
Question 13.
Interest/Engagement
ANSWER
informing the customer about the company's offerings and encouraging them to interact and
learn more, thus answering the question, now that I know you exist, why should I care? Or,
how does your organization deliver value to me?
Question 14.
Publicity
ANSWER
unpaid, nonpersonal presentation of ideas, goods, or service
-includes creating and placing content on the web, for customers to find or pass along to
others
WITH VERIFIED QUESTIONS & CORRECT ANSWERS
Question 1.
Buyer Journey
ANSWER
Discovery, Consideration, Decision
Question 2.
Legal Environment
ANSWER
health & safety, advertising standards, product safety, product labeling, and consumer rights
-Food and Drug Administration (FDA)
-Consumer Product Safety Commission (CPSC)
Question 3.
Customer Marketing Model
ANSWER
(1) Awareness
(2) Interest & Engagement
(3) Acquisition
(4) Customer Segmentation
(5) Customer Retention
(6) Support & Advocacy
Question 4.
Financing
ANSWER
providing necessary cash and credit to produce, transport, store, promote, sell, and buy
products
,Question 5.
Acquisition
ANSWER
where the company converts a prospect into a customer, meaning they are actually using their
offerings and paying for them
Question 6.
Marketing Mix
ANSWER
controllable variables the company uses to satisfy the target market
Question 7.
Geographic Dimensions
ANSWER
-Region of world, country
-Region in a country
-Size of city
Question 8.
Company Strategy
ANSWER
SWOT, perceptual and positioning maps, marketing mix differntiation
Question 9.
Single Target Market Approach
ANSWER
the marketer segments the market and picks one of the homogeneous segments as the firm's
target market
, Question 10.
Planning Grid
ANSWER
positions opportunities according to industry attractiveness and business strengths
Question 11.
Market Penetration
ANSWER
drive increased sales of current product in existing markets and enhance customer
relationship (LTV)
Question 12.
Cultural and Social Environment
ANSWER
areas that involve the shared beliefs and attitudes of the population in a given area
-health consciousness
-demographic data
-career attitudes
Question 13.
Interest/Engagement
ANSWER
informing the customer about the company's offerings and encouraging them to interact and
learn more, thus answering the question, now that I know you exist, why should I care? Or,
how does your organization deliver value to me?
Question 14.
Publicity
ANSWER
unpaid, nonpersonal presentation of ideas, goods, or service
-includes creating and placing content on the web, for customers to find or pass along to
others
